Updated on
Dec 25, 2023
Facebook Off-site action metrics with breakdowns are no longer available, except for metrics for app campaigns exclusively targeting Android or iOS 14.4.
Learn more about restrictions for off-Facebook Action Metrics in the official Facebook documentation.
We have several metrics related to leads in almost in all of our reports:
Important: For some campaigns, in reports with special breakdowns (```publisher_platform```, ```platform_posintion```, etc.), ```leads``` metric will be 0. Learn more here.
Facebook API returns daily_budget in cents. For example, we retrieve ```daily_budget = 1000``` while the daily budget value in the Facebook UI is 10. You can find a budget value that is the same as in the Facebook UI in the calculated field ```daily_budget_with_offset``` which is calculated as ```daily_budget/100```.
The following actions do not support for dma and region dimensions:
Learn more in the official Facebook documentation.
In Facebook Ads Manager, the total reach of your campaigns in a report is calculated as the number of people who saw your ads at least once and not as a sum of every campaign’s reach.
The Reach metric cannot be summarized across all dates within a particular range. For instance, if User A sees an ad on Day 1, Day 2, and Day 3, the total reach for the date range [Day 1 - Day 3] will be counted as ```1``` user.
However, in the daily report with the date breakdown, each day will show a reach of ```1```, resulting in a total of ```3```.
This discrepancy occurs because Reach can only be compared on specific dates and with an exact level of granularity. Even when using Weekly/Monthly reports, this behavior still applies.
Similarly, the Reach metric cannot be summarized across all campaigns. Let's consider the example below, where we can see the Reach of seven different campaigns.
If we add them to a single report, we’ll get the following:
After adding up all Reach values, we’ll get a total of ```23```, even though there are just ```17``` users. As we can see, it is possible for a single user to be counted in two or more campaigns.
Improvado team is always happy to help with any other questions you might have! Send us an email.
Contact your Customer Success Manager or raise a request in Improvado Service Desk.