Amazon Seller Central

Written by Ilya Sudakov

Updated on Aug 27, 2026

Description

‍Amazon Seller Central is the portal for accessing your Amazon Seller account.

Setup guide

Warning

Amazon requires regular rotation of application credentials every six months. Once rotated, your previous credentials remain active for 7 days, during which time you must reconnect your credentials or your accounts will stop updating and data will not be retrieved. In the case of an upcoming rotation, Improvado will notify you by email of the impending expiration date and suggest the re-connection. Learn more here

Follow our setup guide to connect Amazon Seller Central to Improvado.

Click the Make a new Connection on the Connections page.
Categories on the Data sources page group all available platforms. Use a search to find the required one.
Click on the Amazon Seller Central tile.

Select your Region, fill in the Account Name field (optionally), then authorize your Amazon Seller Central account via OAuth. Before authorization, please, ensure you are signed in to the account you want to extract data from.
After completing the connection process, the Amazon Seller Central connection will appear in your Connected sources list.
When the connection status is Active, and the account status column shows a number of accounts, you can move on to data extraction.

To extract data from the connected sources, check the instruction on how to set up data extraction.

Schema information

The schema information shows all report types you can use to extract data from Amazon Seller Central.

‍

Limits

Refund metrics are date-level only

Amazon’s Sales and Traffic report is built from two separate blocks, and they do not carry the same metrics. The by-date block includes units refunded, refund rate, claims granted and claims amount. The by-ASIN block does not: it carries ordered and shipped product sales and unit counts, and no refund metrics at all.

So refunds can be reported per day, but not per ASIN per day. There is no ASIN-level refunded revenue figure anywhere in the API, and none can be derived from the ASIN block.

In Improvado that is the difference between Sales and Traffic, which carries the by-date block and its refund metrics, and Sales and Traffic by ASIN Child, which does not. The ASIN report does offer a Units Refunded column — expect it to be empty. Amazon does not populate it at that grain, and an empty column here means the metric does not exist at this level rather than that the extraction failed.

Refund figures settle about a day behind the rest

Refund metrics land later than orders and traffic for the same date, so the most recent day in the report will usually show refunds understated while the other metrics already look complete. Compare refunds only once the day has settled, and expect a same-day reconciliation against Seller Central to disagree on those columns.

Release notes

You can find information about the latest API changes in the official Release notes.