Documentation

Actionable Insights is a product designed to fully automate reporting for brands and agencies using AI. It consists of two main components: Performance Analytics and AI Actions.

Performance Analytics

The first component, Performance Analytics, provides a report on how your marketing has performed over a given period, including key moments of this performance.

AI Actions

The second component is AI Actions, our proprietary model trained by Improvado on a vast amount of marketing and sales data. This model doesn't just offer generic recommendations like "we suggest this", it provides specific actions, such as "adjust your budget by this amount because...".

What sets AI Actions apart is its ability to analyze correlations between various metrics and values, taking into account dozens, or even hundreds, of parameters to predict the most effective outcomes. These predictions are then transformed into clear, actionable recommendations. Each recommended action is accompanied by a detailed explanation to demystify the "black box" and build trust between users and the AI.

By leveraging these comprehensive insights, AI Actions enable users to understand their data and act on it in a highly informed and customized manner. This ensures that brands and agencies can maximize the utility of their data, driving more effective and impactful decision-making.

Customization

Since we've developed our proprietary model, we can create highly customized solutions for various metrics, incorporating various factors such as seasonality and even tailor recommendations for specific client accounts.

All of this is integrated into a super simple and intuitive UI. Users only need to fill in a few parameters for it to work, making it incredibly easy to access and utilize these powerful features.

Simply adapt it to your specific use cases, and it will start working on your data!

Automation

AI Notebook has features that allow you can set up email delivery and receive these insights in your inbox every week (or whatever schedule you like)! You can even configure it to send reports to your clients or stakeholders!

How do I get access?

To gain access to Actionable Insights now, sign up for a demo, and we'll show you how it can work for you!