Updated on
Oct 19, 2023
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To better understand the Improvado Marketing Common Data Model and how it works, you can check the Improvado MCDM Overview.
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Paid Search recipe provides you with information about the performance of Keywords from advertising and SEO platforms (such as Google Ads, Bing Ads, Simpli.fi, and others). All daily metrics, such as clicks, impressions, conversions, and others, are broken down by campaign, ad set, and keyword.
Based on the data source, the final URL, match type, and platform values can be present in the report.
You can find the Demo Dashboard here.
In Paid Search recipe, data normalization step is applied for platform value. Learn more here.
Improvado team is always happy to help with any other questions you might have! Send us an email.
Contact your Customer Success Manager or raise a request in Improvado Service Desk.
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