MCDM (Marketing Common Data Model) provides data unification across different data sources of the same business use case.
MCDM schema consists of different objects that help you structure provided data.
The mapping is the core logic of data unification provided within MCDM. It defines how a field from each data source is "translated" into a common model. MCDM Mapping Dictionary is a live documentation that explains how each field of each data source is being converted into MCDM value.
There are two types of MCDM Mapping Dictionary provided by Improvado:
Customer-specific mapping dictionary is provided as a table called ```mcdm_mapping``` together with other MCDM tables. It’s updated daily.
To simplify work with a Customer-specific mapping dictionary, Improvado provides Looker Studio Dashboard Templates. Learn how to use MCDM Dashboard Templates here.