Pinterest Ads - Troubleshooting

While configuring your Pinterest Ads connection, you may encounter several issues. Understanding these common errors can help streamline the setup process and facilitate quick resolutions.

Data Discrepancy for Conversions

You may encounter the problem of data discrepancy due to the difference between your extraction order configuration in Improvado UI and the Conversion settings in Pinterest.

Solution

To resolve data discrepancies, compare and adjust the Improvado extraction template configuration to match the parameters in your Pinterest Conversion settings.

1. 1Go to the Settings tab in your problematic extraction order.
2. 2Change your Attribution Window and Conversion Date for Daily Reporting settings to match the ones in your Pinterest Conversion settings and click the Update button.

3. 3Check and match configuration for any other accounts you have.

Learn more about Pinterest Conversion settings here.

Misleading "_dollar" metric values in Analytics Report Type

When working with Pinterest Ads data, you might encounter metrics ending in _dollar - such as spend_in_dollar. While the naming may suggest values in U.S. Dollars, these metrics are returned in the advertiser’s billing currency, as defined by Pinterest.

Reason

The "_dollar" suffix does not mean the value is in USD. According to Pinterest’s official API documentation, these fields represent currency values in the advertiser’s profile currency.

So if an advertiser is billed in COP, then spend_in_dollar= 500 means 500 COP, not 500 USD.

Solution

To ensure accurate interpretation of these metrics, include the advertiser_currency field in your report. When configuring an Analytics report, explicitly include the advertiser_currency field. This field indicates which currency is applied in the advertiser’s profile.

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