Improvado Attribution

Improvado Attribution applies standard and custom attribution models to unified and normalized data sets with unique customer identifiers

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‍Description

Complex transformations of your data to get a holistic view of the customer journey across your marketing channels and an accurate assessment of the relationship between marketing efforts and revenue generation.

Why it's important to use Attribution for your data

You deserve an accurate view into your marketing investements that is tailored to your specific needs. Inaccurate assessments in marketing lead to inaccurate actions and, as a consequence, loss of money, time, and opportunities.

How Improvado Attribution enables you to achieve more

Improvado Attribution provides an accurate assessment of the relationship between marketing efforts and revenue generation. Improvado Attribution ties the entire available digital footprint of the customer into a single story, from the first touch to the lifetime value, and optimally distributes value across all touches.

Overview

{%docs-links%} [ { "url": "/docs/attribution-product-overview", "title": "Product Overview", "description": "This section describes key differentiators of our product and explains the logic behind Revenue Attribution Core, Data Preparation and Union." }, { "url": "/docs/available-attribution-models", "title": "Available Models", "description": "This section includes all available Attribution models used to process your data." }, { "url": "/docs/attribution-data-specifications", "title": "Data Specifications", "description": "Improvado Attribution supports multiple categories of data sources. This section includes input fields specifications for each available data source category." }, { "url": "/docs/attribution-output-tables-reports", "title": "Output Tables (Reports)", "description": "This section describes all available Output tables (reports) and their fields." } ] {%docs-links-end%}