Improvado Attribution applies standard and custom attribution models to unified and normalized data sets with unique customer identifiers
Complex transformations of your data to get a holistic view of the customer journey across your marketing channels and an accurate assessment of the relationship between marketing efforts and revenue generation.
You deserve an accurate view into your marketing investements that is tailored to your specific needs. Inaccurate assessments in marketing lead to inaccurate actions and, as a consequence, loss of money, time, and opportunities.
Improvado Attribution provides an accurate assessment of the relationship between marketing efforts and revenue generation. Improvado Attribution ties the entire available digital footprint of the customer into a single story, from the first touch to the lifetime value, and optimally distributes value across all touches.