Documentation

Overview

Naming Convention is Improvado’s marketing data governance framework. It helps you define standardized naming rules, ensure consistency across platforms, and enforce alignment across teams — all within a shared workspace.

Users can view, create, edit, and publish naming convention workbooks depending on their role. These workbooks define how campaigns are structured and pushed to the platform.

Permissions

Conclusions

Naming Convention ensures consistency, clarity, and enforceability in your campaign taxonomy. By assigning permissions based on roles, your team can safely collaborate, evolve structures, and keep campaign naming standardized across the organization.