AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
Google Analytics is a retargeting and prospecting platform for advertisers. Google Analytics is typically used for essential website analytics, but also offers analytics for mobile apps. For websites you can get a lot of great data by simply adding the Google Analytics snippet to your site so that it loads with all of your pages.
Connecting Google Analytics to Improvado is simple and straightforward:
That’s it! Google Analytics is now connected and your data will flow into your visualization tool!