We’re more than a company.
We're a family

Our journey began when our CEO, Daniel, launched a Trading Desk / DSP with the goal of simplifying programmatic Ad buying for brand marketers and digital advertising industry executives. As we focused on SMBs and small to mid-sized agencies, something interesting happened along the way when we met with potential customers...

After speaking to over 100 digital media agencies and businesses, our team picked up on a major pain point: reporting and monitoring digital ad campaigns is a huge hassle and manual task. We knew we came across a major opportunity, and we had to act on it quickly.

Since inception, we have worked rigorously to develop the only marketer-focused Integration Platform as a Service (iPaaS) and visualization platform, with the singular purpose of helping organizations optimize their marketing programs. The average marketer leverages 10 technologies, and the need to house all data in a central repository is a necessity to demonstrate marketing performance.

With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer resources are now freed from having to create interfaces, host and maintain databases, normalize data, and visualize reports. Improvado provides a flexible and scalable solution that allows marketers to aggregate all their data and make sense of it all it in minutes!

improvado.io in numbers

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Team size

Our leadership team

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Daniel Kravtson

CEO and Co-Founder

Anamika Sethi

Sales and Co-Founder



Ali Quigley

Sales, Marketing

Karim Hafez

VP of Sales



Our culture, process are specifically
tailored around a Destributed team.


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In the press

Improvado.io is venture-backed by some of the
Most Valuable names in the Marketing world.

Auren Hoffman

CEO & Founder SafeGraph
ex-CEO & Co-founder LiveRamp

Omar Tawakol

CEO & Founder Voicera
ex-SVP Oracle, CEO Blue Kai

Rajeev Goel

CEO & Co-Founder Pubmatic

Toby Gabriner

CEO at Adroll

Kim Perell

CEO at Amobee
CEO at Turn

Jeff Epstein

Operating Partner at Bessemer Venture Partners, Former CFO Oracle, CFO DoubleClick

Rick Erwin

President Acxiom

Ethan Beard

Entrepreneur - Greylock Partners

Charlie Songhurst

Founder Katana Capital

Russ Fradin

ex-President & CEO Turn

Bill Demas

CEO at Shopkick

David Popowitz

Fund Advisor at SignalFire,
SVP GoDaddy

David Yaffe

CEO & Co-Founder Arbor,

Ariel Lebowits

Head of M&A at OLX Group

Keisuke Honda

Football player

Joe Zawadzki

CEO & Co-founder Mediamath

Interested in joining Us?

We’ve built the most advanced platform for marketers
and we’re looking for great people to join our family

View openings