Connect Google DV360 (Google Display & Video 360) to Periscope Data to Make Data-Driven Decisions

Google Display & Video 360 (DV360) is a powerful advertising platform that allows large enterprises to efficiently manage their digital marketing campaigns. With Google DV360, marketing teams can plan, buy, measure, and optimize their digital media across multiple channels and devices. By leveraging advanced targeting and data-driven insights, it helps companies maximize their return on ad spend and reach their target audience more effectively.

Periscope Data is a leading business intelligence and data visualization platform designed for enterprise companies. It enables users to analyze and visualize their data in real-time, helping them make data-driven decisions and optimize their business processes. With its powerful data integration features, Periscope Data allows companies to connect to various data sources, create customized dashboards, and share insights with their teams. This robust platform empowers businesses to gain a competitive advantage by turning their data into actionable insights.

To connect Google DV360 to Periscope Data, follow these steps:

• Export the data from Google DV360 in a CSV or JSON format. This can be done using the platform's reporting features or by leveraging the Google DV360 API.
• Store the exported data in a secure location, such as a cloud storage service like Google Cloud Storage or Amazon S3.
• Create a data warehouse, such as Amazon Redshift or Google BigQuery, to store the data. This will serve as the foundation for your data analysis and visualization in Periscope Data.
• Import the exported data into your data warehouse. This can be done using a variety of tools, such as Apache Nifi, Stitch, or Fivetran, which can automate the data extraction and load process.
• Connect your data warehouse to Periscope Data. This can be done by configuring the appropriate data source settings within the Periscope Data platform.
• Once connected, you can start building customized dashboards, visualizations, and reports using the Google DV360 data in Periscope Data.
• However, an easier and more efficient way to connect Google DV360 to Periscope Data is by using Improvado, a powerful marketing analytics platform that automates the entire data pipeline from extraction to visualization.

Choosing Improvado as your solution to connect Google DV360 to Periscope Data offers several advantages. Firstly, Improvado automates the extraction of data from Google DV360, simplifying the process and saving valuable time. It also provides a comprehensive list of metrics and dimensions that can be easily extracted from Google DV360, ensuring that you have all the necessary data to make informed decisions.

Moreover, Improvado transforms and normalizes the data, making it compatible with Periscope Data and other BI/visualization tools. This means there's no need to worry about data formatting or manipulation, as Improvado handles it for you. Additionally, Improvado's data extraction and load capabilities allow for seamless integration with various data warehouses, making it easy to store and analyze your Google DV360 data.

Lastly, with Improvado, you get access to exceptional customer support, ensuring that any issues or questions are resolved promptly and efficiently.

In summary, connecting Google DV360 to Periscope Data can be a complex process, but using Improvado simplifies and streamlines the entire data pipeline. With Improvado, you benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Not only does Improvado centralize your marketing and sales data, but it also enables you to make the most of your Google DV360 data by seamlessly integrating it with Periscope Data. To learn more about how Improvado can enhance your marketing analytics and data visualization capabilities, book a call with one of our experts today.