Connect Adobe Analytics Data Feed to Cumul.io to Make Data-Driven Decisions

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What is Adobe Analytics Data Feed?

Adobe Analytics Data Feed is a powerful data source that provides raw, granular, and comprehensive marketing data from Adobe Analytics. Enterprise companies benefit from using Adobe Analytics Data Feed to gain valuable insights into their customers' behavior, optimize marketing campaigns, and enhance their overall digital strategy. By leveraging this data source, businesses can better understand user engagement, conversion rates, and other key performance indicators to drive growth and success.

What is Cumul.io?

Cumul.io is an intuitive, customizable, and scalable Business Intelligence (BI) platform that helps enterprise companies efficiently visualize and analyze their data. Cumul.io offers a wide range of data connectors, allowing businesses to integrate various data sources and create interactive, real-time dashboards that support data-driven decision-making. By using Cumul.io, organizations can quickly identify trends, monitor KPIs, and uncover valuable insights to improve their overall performance.

Connecting Adobe Analytics Data Feed to Cumul.io

Connecting Adobe Analytics Data Feed to Cumul.io can be achieved in several ways:

  • Manually export Adobe Analytics Data Feed data in a CSV or JSON format and import it into Cumul.io for visualization and analysis.
  • Develop a custom data connector for Cumul.io Adobe Analytics Data Feed integration using Cumul.io's API and SDKs, allowing for automated data synchronization and real-time updates.
  • Utilize third-party data integration tools or services to extract data from Adobe Analytics Data Feed and load it into Cumul.io, streamlining the data import process.
  • Consider using Improvado, a comprehensive marketing analytics platform that simplifies the process of connecting Adobe Analytics Data Feed to Cumul.io and offers additional benefits over other connection methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Analytics Data Feed to Cumul.io with Improvado

Improvado is the best solution for connecting Adobe Analytics Data Feed to Cumul.io because it offers an advanced data pipeline covering data extraction, transformation, and normalization, as well as data visualization. With Improvado, businesses can seamlessly extract data from Adobe Analytics Data Feed and load it into Cumul.io for easy analysis and visualization. Additionally, Improvado provides a large selection of metrics and dimensions that can be automatically extracted from Adobe Analytics Data Feed, enabling organizations to dive deep into their data and gain valuable insights.

Furthermore, Improvado offers scalability, customization, and robust customer support, ensuring that businesses can rely on their platform for handling large volumes of data and meeting their specific needs. By choosing Improvado, organizations can save time, effort, and resources that would otherwise be spent developing custom data connectors or managing manual data exports and imports.

Summary of connection Adobe Analytics Data Feed to Cumul.io

In summary, connecting Adobe Analytics Data Feed to Cumul.io is a valuable step for enterprise organizations looking to visualize and analyze their marketing data. By using Improvado, businesses can benefit from a scalable, customizable solution with high-quality customer support, the ability to process large volumes of data, and a centralized platform for marketing and sales data. By leveraging the power of Adobe Analytics Data Feed and Cumul.io, organizations can make more informed decisions, optimize their marketing strategies, and drive success. To learn more about the benefits of Improvado and how it can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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