Alteryx vs. Informatica vs. Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Alteryx Analytics Hub fully supports six data source technologies, including Amazon Redshift, MySQL, Oracle, SAP Hana, Snowflake, and Microsoft SQL Server. According to the platform, other data source technologies are partially supported. Thus, they can only be used for input and output. They don’t work with workflow dependencies or metadata loading and must be imported using the required ODBC driver and DSN settings.

Informatica allows its users to connect to data warehouses, enterprise applications, messaging systems, etc., both in the cloud and on-premises, through over 100 native Informatica cloud and PowerExchange connectors. The platform also allows developers to build custom connectors using the Informatica Connector Toolkit.

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Alteryx provides support via its support ticket system. It also provides a phone number and community forum. There is comprehensive documentation via a knowledge base, release notes, use cases, and blog posts. The platform provides certification training as well as podcasts.

Informatica offers three tiers of support. But for all customers, support is accessible via ticket, email, telephone, and the Informatica Network. Informatica’s Basic Success customers can only get support during business hours. Premium Success customers can get access to 24/7 support for priority 1 cases only. Signature Success customers benefit from 24/7 support for all cases. Informatica also has a comprehensive knowledge base and community forum. Furthermore, the platform offers training to its users via its Informatica University.