People Media Kit

People hit the scene as a weekly magazine in 1974 and has since reached over 118 million readers and 4 billion weekly impressions on all platforms while winning multiple awards and building a large community of affluent readers.

72% of People’s readers are women, making the brand a promising advertising option for companies in the style and beauty industries.

People: By the Number

Here are some stats you might find interesting as you consider People for advertising opportunities.

• 77m+ monthly unique visitors
• 600k+ audio downloads
• 115m+ social media followers
• 67% of its print readers are homeowners
• Median age of 49
• 32m+ print readers
• Median household income of $75k

People's Digital Advertising Opportunities

People creates and shares a wide variety of content (articles, videos, podcasts, and more) serving its audience across multiple channels. This presents unique and versatile opportunities for advertisers looking to connect with the brand’s highly engaged audience.

Let’s take a look at the major ones.

• Video—People currently has 56 shows on PeopleTV and has recorded over 3.85 billion views across its video-sharing platforms.
• Podcast—The brand runs three podcast programs and has since gained over 600k audio downloads.
• Website—People.com is the online version of the brand’s print edition, receiving over 77 million monthly unique visitors.
• Social—People currently has over 115 million followers across major social media platforms.

People Digital Ad Units

People offers a wide variety of ad units on its website and digital platforms. Let’s explore some of them below.

Display

Billboard

This unit is compatible with rich media and custom integrations and delivers your ad within a 970 x 250px unit on desktop devices.

Demo

Half Page

Available on desktop and tablet, Half Page delivers your ad in a 300 x 600px unit.

Demo

Leaderboard

Leaderboard displays your ads in a 728 x 90px unit on the top corner of the page.

Demo 

Mobile Adhesion

Available only on mobile, this unit displays your ad as a sticky element at the foot of a reader’s mobile screen.

Demo

Native

Native Post + Distribution

Involves the creation of brand content in partnership with People’s content development team. This is designated “paid content” and distributed on-site and off-site.

Demo

Native Video + Distribution

The content development team produces video content for your brand and distributes it via social and video ad units.

Audio

Podcast Sponsorship

Integrates audio pre-roll (15 seconds) and mid-roll (30 seconds) ads into podcast episodes.

Rotational Audio Ads

Serves your audio assets in available placements on People’s podcast and other programs within Meredith’s Podcast Network.

Social

Amplify Social

Allows you to have your brand messaging created and shared on People’s social media pages.

Demo

Collections

Uses a shoppable functionality in social posts, allowing users to browse through multiple products and click through to the point of sale.

Demo

Sponsorships

Newsletter Sponsorship

Positions your brand message within Meredith’s (People’s parent company) newsletters.

Co-Branded Partnership Email Offers

Delivers a co-branded email to consumers who have opted to receive messages and offers from Meredith and its partners.

Editorial Content Program

Enables you to partner with People’s editorial content programs tied to special themes.

Video

Mid-Roll OTT

Delivers your ads within a mid-roll slot across Meredith’s OTT channels.

Video Pre Roll

Delivers your ads as non-skippable videos that play before Meredith’s video programs begin.

Demo

People’s Ad Rates

Digital ad rates are undisclosed on People’s media kit and Meredith’s website. For information on the brand’s digital ad rates, contact the marketing team using the contact page below.

Contact Page