How To Become a Marketing Analytics “Master”
A Tactical Guide for Marketing & Analytics Leaders
What's inside
Track data
How are you tagging & tracking all your marketing efforts?
- Beginner - Using UTM Parameters
- Intermediate - Using Event Tracking and Tag Manager
- Master - Using Streamlined Marketing Automation
Collect data
How are you pulling your marketing data together and where do you store it?
- Beginner - Making In-platform Optimizations
- Intermediate - Manually Updating an Excel Marketing Dashboard
- Master - Automated, Real-Time Marketing Dashboard
Visualize data
How are you displaying and reporting on your data?
- Beginner - Creating Graphs and Charts in Excel
- Intermediate - Building Powerpoint Deck Presentations
- Master - Using a Visualization Tool
