How To Become a Marketing Analytics “Master”

A Tactical Guide for Marketing & Analytics Leaders

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What’s inside

Track data

How are you tagging & tracking all your marketing efforts?

Beginner - Using UTM Parameters
Intermediate - Using Event Tracking and Tag Manager
Master - Using Streamlined Marketing Automation

Collect data

How are you pulling your marketing data together and where do you store it?

Beginner - Making In-platform Optimizations
Intermediate - Manually Updating an Excel Marketing Dashboard
Master - Automated, Real-Time Marketing Dashboard

Visualize data

How are you displaying and reporting on your data?

Beginner - Creating Graphs and Charts in Excel
Intermediate - Building Powerpoint Deck Presentations
Master - Using a Visualization Tool

Track data

How are you tagging & tracking all your marketing efforts?

Beginner at Tracking
Intermediate at Tracking
Master at Tracking

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Collect data

How are you pulling your marketing data together and where do you store it?

Beginner at Collecting Data
ntermediate at Collecting Data
Master at Collecting Data

‍

Visualize data

How are you displaying and reporting on your data?

Beginner at Visualizing Data
Intermediate at Visualizing Data
Master at Visualizing Data

‍

"It's extremely helpful to have all our data in a centralized place. The UI is easy to configure and the web query function is flexible to get data into our preferred visualization platform"

Ryan Booth

COO at Chacka Marketing

Our success can be attributed to strategic optimizations and the use of the API aggregation platform, Improvado.

Vincent Chevalier

CEO, Impulse Analytics

How To Become a Marketing Analytics “Master”

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