Product Director

Improvado is an AI-powered, unified platform designed for marketing teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligence and reporting to make decisions with ease. Improvado gathers, organizes, and untangles marketing data to deliver instant insights through BI and AI, helping to eliminate complexity, delivering laser-focused insights to optimize budgets, enhance campaign efficiency and marketing ROI.

As a rapidly scaling Series A startup that raised $34 million in funding, we're proud to partner with globally recognized brands such as ASUS, Docker, Activision, H&R Block, and many others. Our diverse team of curious, open, and hard-working individuals is committed to cultivating a fast-paced, agile culture that values personal and professional growth.

About the Role

We are seeking a visionary Product Director to lead the development of AI-enhanced technology products tailored for enterprise brands in the marketing sector. This role demands strategic insight, deep technological knowledge, and the ability to manage complex product lifecycles.

Please note that relocation to Latin American countries is a requirement for this position.

About you

• You don’t struggle to overtime;
• You don’t struggle to open the backend and be able to help the current team with it on very low level;
• You are able to take responsibility and ownership for the part of your work;
• You are a hustler and want to ship fast;
• You are not someone who needs to be micromanaged;
• You are proactive and ready to participate in a chaotic startup environment;
• You have common sense.

Responsibilities

• Define and evolve the product strategy, ensuring alignment with market needs and company objectives;
• Lead the design of new technology products, focusing on innovative uses of AI to address marketing data use cases, ensuring these solutions meet the needs of enterprise brands;
• Oversee the creation and enhancement of data products designed for Digital Marketers, delivering significant value to enterprise customers;
• Implement and continuously refine product discovery and development processes, incorporating the Job to be Done framework to ensure products effectively meet customer needs;
• Direct and enhance the performance of the product development teams, ensuring accountability for the end results and achievement of product goals within set timelines and budgets.

Requirements

• 4-6+ years of proven experience as a Product Director or Head of Product, particularly in technology platforms with a strong technical background and expertise in marketing-focused data products;
• Excellent command of the English language is essential for effective communication with global teams and clients;
• Solid grasp of ETL processes, essential for data-centric product development;
• Expertise in managing complex projects, setting and meeting deadlines, and efficiently allocating resources;
• Ability to use analytics tools to measure product performance and inform strategic decisions;
• Extensive understanding of marketing dynamics and challenges, crucial for developing relevant and impactful products;
• Degree in Computer Science, Mathematics, or related field preferred.

Nice to Have

• Certification in project management methodologies like Agile or Scrum;
• Track record of success in fast-paced, growth-oriented settings;
• Practical experience with strategic marketing, particularly in data-driven decision-making.

What We Offer

• Remote-first environment
• 27 days of PTO per year
• US holidays and additional days off
• Extremely fun & open startup environment
• Professional development reimbursement
• Relocation assistance (LATAM countries)

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