50+
sources

How it works

Improvado is an ETL platform that extracts data from various data sources, transforms the data, and loads the results to a final destination.

We have over 150 integrations and counting and can build out new integrations upon request.

Improvado pulls sales and marketing data at many granular dimensions such as campaign level, geo level, ad level, keyword level, etc. With this approach, marketers can identify actionable insights based on their dataset.

Data Extraction

First, data is collected from different platforms and normalized by the Improvado ONE module. We call it the ONE module because our Improvado's universal REST API consolidates data from all of your connected data sources into ONE. The service works at a low level, behaving like a proxy.

This means, you only need one API instead of dozens to:

  • Connect data sources via OAuth (login/password etc.)
  • Discover available accounts, campaigns, metrics, etc.
  • Place data extraction tasks and get results

ONE module simplifies scaling, error unification and reduces upkeep.

Data Transformation and Load

After data is extracted, data transformation takes place. This includes joining tables, renaming metrics and mathematical calculations that result in a deeper and more complex data structure than the raw data initially extracted by ONE module.

Transformed data is then loaded into either the Improvado database or an external data storage solution specified by the client:

(S3, Google BigQuery, Redshift, PostgreSQL, etc.).

The ability to load data to external data storages is perfect for companies who want to store their data on their own infrastructure or who already have their own data processing solutions.

Improvado access modes

Access Mode
What is the data output?
How is data accessed?
How is data managed?
Why use this mode?
Where is data stored?
Direct requests to Extract (DSAS) API

1
Raw normalized data from multiple data sources
You will access to it immediately
You get it via API calls
By API calls
You just need data from data sources

You want to store all data and settings within your ecosystem

You need maximum control over the process
Data transformation and loading to your data storage
2
Transformed, normalized and mapped data (data can vary in a wide range)
In your data storage:
- S3
- BigQuery
- Redshift
- PostgreSQL
- etc.

It will be in your data storage
1. With our UI

‘2. You tell - we do’

3. Via API calls

4. With the custom interface embedded  into your product
(details in the table below)


You want to store your data within your ecosystem

You don’t want to manage low-level processes

You want to control resources and growth

You have your own AI or analytic tools for processing your data
calls
5. the same data, same processes, and settings but another storage
You want to have access using programming languages (from your own application)

You want to have access from google spreadsheets
Whitelabel solution
3
You don’t want to spend time or energy managing this process, so we do it for you.

Simply, user-friendly, branded in your style
You have a fully functional Reporting UI

Improvado access modes

Access Mode
Why use this mode?
Where is data stored?
How is data accessed?
How is data managed?
What is the data output?
Direct requests to Extract (ONE module) API

1
You just need data from data sources.

You want to store all data and settings within your ecosystem.

You need maximum control over the process.
Raw normalized data from multiple data sources.
You will access to it immediately.
You get it via API calls.
By API calls.
Data transformation and loading to your data storage
2
You want to store your data within your ecosystem. You don’t want to manage low-level processes. You want to control resources and growth. You have your own AI or analytic tools for processing your data.
Transformed, normalized and mapped data (data can vary in a wide range).
In your data storage:

It will be in your data storage.
1. With Improvado UI
3. Via API calls
4. With the custom interface embedded  into your product
(details in the table below)

SQL Access
3
You have a fully functional Reporting UI.
Good for using third-party BI (business intelligence) tools.



REST API
4
Whitelabel solution
5
You want us to store and maintain your data.

You want to have access using programming languages (from your own application).

You want to have access from google spreadsheets.
In Improvado database
You get it via API calls.
You have a fully functional Reporting UI.
All variants suitable for ETL processor (b.c., in fact, it is the same data, same processes, and settings but another storage).
You don’t want to spend time or energy managing this process, so we do it for you.

Simply, user-friendly, branded in your style.

Review

Skip SQL, map and transform data
with just a few clicks

How it works

Connect data sources

Connect and manage all your marketing data sources in one platform in the cloud or on-premise. Improvado provides a set of connectors to more than 100 types of data sources and makes them connected in a few clicks.

Data warehouse

Connect multiple data sources and make them look like a single virtual database. You can use improvado.io data warehouse built on PostgreSQL or connect your own data warehouse.

Mapping

Improvado.io offer approach with data consolidation on the fly. Combine, map and normalise data to produce a comprehensive data set for your marketing activities.

Visualization platforms

You can use it directly with your favourite Business Intelligence Tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with improvado.io mapping tool.

Getting started is easy. Be up and running in minutes

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Companies like Havas, Dialect are starting with Improvado.io automated marketing data pipeline to empower their teams to be data-driven every day. Let us show you what Improvado.io can do for you.
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