Who should use WordStream?
WordStream offers both paid social and PPC management from a single dashboard, simplifying the process for marketers and agencies of managing campaigns across multiple platforms, from creating ads to ongoing monitoring of campaigns.
The platform’s 20-Minute Work Week lets advertisers make changes to their paid social and PPC campaigns based on personalized, intelligent recommendations based on the account data of the user. The company also provides an advisor service for an extra fee.
- Suggested quick optimization activities in their 20-Minute Work Week dashboard
- Knowledgeable support team
- Ability to manage multiple ad platforms within a single view
- Google and Facebook APIs limit what is possible to do in the Wordstream interface
- May be too expensive for some businesses
- Limited control over Facebook ads
- Facebook area of the platform often has glitches
- Sometimes changes to campaigns don’t always go through successfully and error messages are sometimes vague
WordStream offers a variety of plans, including different options for WordStream Advisor for individuals, agencies, e-commerce, as well as managed services.