Whatagraph

What is Whatagraph? Whatagraph aims to automate the marketing performance reporting process by gathering data from numerous marketing channels and presenting that data as infographic reports. These reports can also be shared with your team or clients.

https://whatagraph.com/

Whatagraph Review

Who should use Whatagraph?

Whatagraph is good for marketing agencies for saving time and presenting data analytics in a visually appealing and easy to understand way to their team and clients. The visual reports can be used to track and understand data behind the performance of digital marketing campaigns, websites, and more.


The platform makes it easier to keep clients in the loop through real-time reports or automated report delivery. You can also create custom reports using Whatagraph’s widgets, pre-made templates, and an array of metrics. The tool provides a way to present clients with complicated data in a more engaging way to help them make better business decisions.

Pros

  • Great customer service
  • Easy to use platform
  • Customizable visual reports you can share
  • Automated report delivery

Cons

  • May be a bit pricey for smaller businesses
  • Doesn’t offer as many integrations as some competitors
  • No Tableau, Looker, or Zapier integrations
  • Can take a while to show historical data
  • Website speed could use some improvement
  • Data sources aren’t very deep or granular

Pricing

Pricing for Whatagraph starts at $99 per month for the Professional plan. The company also offers a 7-day free trial.

The Best Alternative

What is Improvado?

Improvado collects all your marketing data into one place. It syncs into every marketing platform you use, and gathers the data into the Improvado platform or sends it straight to your BI tools, with no dev help needed. It was designed by marketers for marketers. Now all your marketing reports and dashboards are automated in real-time.

Who should use Improvado?

Improvado is for any marketer seeking to simplify and streamline the work of aggregating data into an easy to use database. The program automates the entire process-- freeing up your time to work on other marketing tasks.

Improvado has hundreds of integrations with platforms like Facebook, Linkedin, Snapchat, Shopify, Mailchimp, Salesforce and more. This makes it easy to get the data you need, from wherever it lives. Integrations run deep and pull granular data from both the keyword and ad level.

Improvado allows you to view data in real time, viewing your marketing performance from a high level or drill in to the nitty gritty details.

It's easy to create custom dashboards and reports, but their customer service team is incredibly helpful if you need their support. Their customer support is available throughout every step and pays close attention to the specific needs of the individual client. Collected data is viewable on the BI tool of your choice as well as through Improvado’s dashboard. The user experience is a high priority.  

Pros:

  • Excellent customer support throughout every step
  • Simple implementation with no developer needed
  • Integrations are granular and deep
  • Ability to pull data from numerous platforms
  • Compatible other BI tools, including Looker and Tableau
  • Data aggregated in real time to a single destination
  • Completely customizable, including custom metrics and integrations

Cons:

  • While some of the more granular features can seem complicated, customer service is excellent at helping users through any issues and building any needed custom calculations.
  • Some initial back and forth may be needed with customer support to set up dashboards and reports exactly how you want them.

Improvado Pricing

Improvado pricing is done on a custom basis. The company can assess your business needs and give you pricing details during a call.

Improvado.io Integrations

Improvado has 80+ Integrations with plans to grow to 500. They can also build out custom integrations for any data source you request.

Link

Improvado

Video

https://youtu.be/KYTFA7bfn7Q

Getting started is easy. Be up and running in minutes

Your marketing data, simplified🤘
SCHEDULE A DEMO

Screenshots

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Who should use Whatagraph?

Whatagraph is good for marketing agencies for saving time and presenting data analytics in a visually appealing and easy to understand way to their team and clients. The visual reports can be used to track and understand data behind the performance of digital marketing campaigns, websites, and more.


The platform makes it easier to keep clients in the loop through real-time reports or automated report delivery. You can also create custom reports using Whatagraph’s widgets, pre-made templates, and an array of metrics. The tool provides a way to present clients with complicated data in a more engaging way to help them make better business decisions.

  • Great customer service
  • Easy to use platform
  • Customizable visual reports you can share
  • Automated report delivery
  • May be a bit pricey for smaller businesses
  • Doesn’t offer as many integrations as some competitors
  • No Tableau, Looker, or Zapier integrations
  • Can take a while to show historical data
  • Website speed could use some improvement
  • Data sources aren’t very deep or granular

Pricing for Whatagraph starts at $99 per month for the Professional plan. The company also offers a 7-day free trial.

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

The best alternative

What is Improvado?

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Who should use Improvado?

The Improvado platform is specifically focused on the marketing dilemma and will connect to any marketing platform you need. The integrations run deep, pulling in granular data from the keyword and ad level, to allow you to see the complete picture.

This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

Improvado provides customer service reps included in every package who are highly attentive. A representative will work with you to customize dashboards and integrations to ensure that you're visualizing the data in exactly the way you need it.

You can choose to view your data inside the Improvado dashboard or you have the freedom to extract your data and download it, send it to a data warehouse, or visualize it in the BI tool of your choice, like Tableau or Looker.

Pros:

  • Full support with a customer service rep included
  • Marketing integrations are deep and granular, so you can see data at the keyword or ad level
  • Ability to create custom metrics and map data across platforms
  • Great for brands managing spend across multiple digital marketing channels
  • Great for ad agencies managing campaigns for multiple clients
  • View ad creatives from within your dashboard -- This feature is super helpful and I have not seen it offered anywhere else!
  • Aggregate all your marketing data into one place, in real time.
  • Reduce manual reporting time by 90%.
  • No developers needed.
  • Plug and play
  • Completely customizable and will build out any custom integration

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Integrations

Improvado has 80+ Integrations with plans to grow to 500 by the end of 2018. Don’t see what you need? They will build out custom integrations for any data source you request.

Link

Improvado

Video

Getting started is easy. Be up and running in minutes

Your marketing data, simplified🤘
SCHEDULE A DEMO