TrackMaven

What is TrackMaven? TrackMaven is a marketing analytics platform that can help you prove your ROI and improve results on a range of different marketing channels.

https://trackmaven.com/

TrackMaven Review

Who should use TrackMaven?

TrackMaven can be used for metrics collection and alignment, content sorting based on business-required KPIs, and automated cross-channel data collection.


The software is designed for marketers. It allows you to tell your story with the right data, without having to parse through all the data.


They offer 18 integrations, including Facebook, Google Analytics, Twitter, Instagram, and most other social platforms. There is a distinct focus on written content as well as creative content.

Pros

  • Clean data analytic interface - easy to understand, easy to use.
  • “Tagging” system allows you to keep track of your content effectively
  • Really helpful with social media marketing analytics
  • Reportedly good customer service

Cons

  • Very few integrations compared to other platforms (18 in total)
  • System can be pretty confusing to set up and get started with the analytical dashboards
  • Exporting can get cut off
  • Pulling in more detailed information
  • Dates are not customizable in the dashboards
  • Can’t export content graphics
  • Tagging system and rules can take a while to get used to
  • Can’t take action from within the tool on your social accounts

Pricing

No pricing is available on their website. You need to get in touch with their team and request a demo to get pricing information.

The Best Alternative

What is Improvado?

Improvado collects all your marketing data into one place. It syncs into every marketing platform you use, and gathers the data into the Improvado platform or sends it straight to your BI tools, with no dev help needed. It was designed by marketers for marketers. Now all your marketing reports and dashboards are automated in real-time.

Who should use Improvado?

Improvado is for any marketer seeking to simplify and streamline the work of aggregating data into an easy to use database. The program automates the entire process-- freeing up your time to work on other marketing tasks.

Improvado has hundreds of integrations with platforms like Facebook, Linkedin, Snapchat, Shopify, Mailchimp, Salesforce and more. This makes it easy to get the data you need, from wherever it lives. Integrations run deep and pull granular data from both the keyword and ad level.

Improvado allows you to view data in real time, viewing your marketing performance from a high level or drill in to the nitty gritty details.

It's easy to create custom dashboards and reports, but their customer service team is incredibly helpful if you need their support. Their customer support is available throughout every step and pays close attention to the specific needs of the individual client. Collected data is viewable on the BI tool of your choice as well as through Improvado’s dashboard. The user experience is a high priority.  

Pros:

  • Excellent customer support throughout every step
  • Simple implementation with no developer needed
  • Integrations are granular and deep
  • Ability to pull data from numerous platforms
  • Compatible other BI tools, including Looker and Tableau
  • Data aggregated in real time to a single destination
  • Completely customizable, including custom metrics and integrations

Cons:

  • While some of the more granular features can seem complicated, customer service is excellent at helping users through any issues and building any needed custom calculations.
  • Some initial back and forth may be needed with customer support to set up dashboards and reports exactly how you want them.

Improvado Pricing

Improvado pricing is done on a custom basis. The company can assess your business needs and give you pricing details during a call.

Improvado.io Integrations

Improvado has 80+ Integrations with plans to grow to 500. They can also build out custom integrations for any data source you request.

Link

Improvado

Video

https://youtu.be/KYTFA7bfn7Q

Getting started is easy. Be up and running in minutes

Your marketing data, simplified🤘
SCHEDULE A DEMO

Screenshots

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Who should use TrackMaven?

TrackMaven can be used for metrics collection and alignment, content sorting based on business-required KPIs, and automated cross-channel data collection.


The software is designed for marketers. It allows you to tell your story with the right data, without having to parse through all the data.


They offer 18 integrations, including Facebook, Google Analytics, Twitter, Instagram, and most other social platforms. There is a distinct focus on written content as well as creative content.

  • Clean data analytic interface - easy to understand, easy to use.
  • “Tagging” system allows you to keep track of your content effectively
  • Really helpful with social media marketing analytics
  • Reportedly good customer service
  • Very few integrations compared to other platforms (18 in total)
  • System can be pretty confusing to set up and get started with the analytical dashboards
  • Exporting can get cut off
  • Pulling in more detailed information
  • Dates are not customizable in the dashboards
  • Can’t export content graphics
  • Tagging system and rules can take a while to get used to
  • Can’t take action from within the tool on your social accounts

No pricing is available on their website. You need to get in touch with their team and request a demo to get pricing information.

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

The best alternative

What is Improvado?

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Who should use Improvado?

The Improvado platform is specifically focused on the marketing dilemma and will connect to any marketing platform you need. The integrations run deep, pulling in granular data from the keyword and ad level, to allow you to see the complete picture.

This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

Improvado provides customer service reps included in every package who are highly attentive. A representative will work with you to customize dashboards and integrations to ensure that you're visualizing the data in exactly the way you need it.

You can choose to view your data inside the Improvado dashboard or you have the freedom to extract your data and download it, send it to a data warehouse, or visualize it in the BI tool of your choice, like Tableau or Looker.

Pros:

  • Full support with a customer service rep included
  • Marketing integrations are deep and granular, so you can see data at the keyword or ad level
  • Ability to create custom metrics and map data across platforms
  • Great for brands managing spend across multiple digital marketing channels
  • Great for ad agencies managing campaigns for multiple clients
  • View ad creatives from within your dashboard -- This feature is super helpful and I have not seen it offered anywhere else!
  • Aggregate all your marketing data into one place, in real time.
  • Reduce manual reporting time by 90%.
  • No developers needed.
  • Plug and play
  • Completely customizable and will build out any custom integration

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Integrations

Improvado has 80+ Integrations with plans to grow to 500 by the end of 2018. Don’t see what you need? They will build out custom integrations for any data source you request.

Link

Improvado

Video

Getting started is easy. Be up and running in minutes

Your marketing data, simplified🤘
SCHEDULE A DEMO