Starfish

Starfish is another great ETL marketing tool, specifically because of its customer insight capabilities.

https://www.starfishetl.com/

Starfish Review

Starfish is another great ETL marketing tool, specifically because of its customer insight capabilities.

Starfish helps companies enhance their customer targeting by accumulating data from their CRM to gain insights about their customers. The system extracts sales and other customer data from the CRM module and then links that data to support functions including finance and operations.

The Starfish dashboard is easy to use and helps users generate useful reports for running effective marketing campaigns and launching new products.

The software is quite useful for companies that depend heavily on customer feedback. Information from customer-centric social media pages like Facebook and Twitter is relayed on to Starfish ETL system, which is then used to develop new product strategies.

Pros

  • Easy to use and simple to understand.
  • Flexible and robust system, easily integrable with any database.
  • A dedicated team of support professionals to resolve user queries.
  • User feedback is taken in to account to make improvements in the software.

Cons

The system not efficient enough for a large migration of data.

Pricing

The Starfish software is priced based on cloud and online migration services. Cloud migration starts from $495 per month while on migration pricing plan starts at $1495 per month. There are dedicated pricing plans available for CRM integration as well. These are based on the size of the organization and can go up to $1000 a month.

The Best Alternative

What is Improvado?

Improvado collects all your marketing data into one place. It syncs into every marketing platform you use, and gathers the data into the Improvado platform or sends it straight to your BI tools, with no dev help needed. It was designed by marketers for marketers. Now all your marketing reports and dashboards are automated in real-time.

Who should use Improvado?

Improvado is for any marketer seeking to simplify and streamline the work of aggregating data into an easy to use database. The program automates the entire process-- freeing up your time to work on other marketing tasks.

Improvado has hundreds of integrations with platforms like Facebook, Linkedin, Snapchat, Shopify, Mailchimp, Salesforce and more. This makes it easy to get the data you need, from wherever it lives. Integrations run deep and pull granular data from both the keyword and ad level.

Improvado allows you to view data in real time, viewing your marketing performance from a high level or drill in to the nitty gritty details.

It's easy to create custom dashboards and reports, but their customer service team is incredibly helpful if you need their support. Their customer support is available throughout every step and pays close attention to the specific needs of the individual client. Collected data is viewable on the BI tool of your choice as well as through Improvado’s dashboard. The user experience is a high priority.  

Pros:

  • Excellent customer support throughout every step
  • Simple implementation with no developer needed
  • Integrations are granular and deep
  • Ability to pull data from numerous platforms
  • Compatible other BI tools, including Looker and Tableau
  • Data aggregated in real time to a single destination
  • Completely customizable, including custom metrics and integrations

Cons:

  • While some of the more granular features can seem complicated, customer service is excellent at helping users through any issues and building any needed custom calculations.
  • Some initial back and forth may be needed with customer support to set up dashboards and reports exactly how you want them.

Improvado Pricing

Improvado pricing is done on a custom basis. The company can assess your business needs and give you pricing details during a call.

Improvado.io Integrations

Improvado has 80+ Integrations with plans to grow to 500. They can also build out custom integrations for any data source you request.

Link

Improvado

Video

https://youtu.be/KYTFA7bfn7Q

Getting started is easy. Be up and running in minutes

Your marketing data, simplified🤘
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Screenshots

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Starfish is another great ETL marketing tool, specifically because of its customer insight capabilities.

Starfish helps companies enhance their customer targeting by accumulating data from their CRM to gain insights about their customers. The system extracts sales and other customer data from the CRM module and then links that data to support functions including finance and operations.

The Starfish dashboard is easy to use and helps users generate useful reports for running effective marketing campaigns and launching new products.

The software is quite useful for companies that depend heavily on customer feedback. Information from customer-centric social media pages like Facebook and Twitter is relayed on to Starfish ETL system, which is then used to develop new product strategies.

  • Easy to use and simple to understand.
  • Flexible and robust system, easily integrable with any database.
  • A dedicated team of support professionals to resolve user queries.
  • User feedback is taken in to account to make improvements in the software.

The system not efficient enough for a large migration of data.

The Starfish software is priced based on cloud and online migration services. Cloud migration starts from $495 per month while on migration pricing plan starts at $1495 per month. There are dedicated pricing plans available for CRM integration as well. These are based on the size of the organization and can go up to $1000 a month.

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

The best alternative

What is Improvado?

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Who should use Improvado?

The Improvado platform is specifically focused on the marketing dilemma and will connect to any marketing platform you need. The integrations run deep, pulling in granular data from the keyword and ad level, to allow you to see the complete picture.

This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

Improvado provides customer service reps included in every package who are highly attentive. A representative will work with you to customize dashboards and integrations to ensure that you're visualizing the data in exactly the way you need it.

You can choose to view your data inside the Improvado dashboard or you have the freedom to extract your data and download it, send it to a data warehouse, or visualize it in the BI tool of your choice, like Tableau or Looker.

Pros:

  • Full support with a customer service rep included
  • Marketing integrations are deep and granular, so you can see data at the keyword or ad level
  • Ability to create custom metrics and map data across platforms
  • Great for brands managing spend across multiple digital marketing channels
  • Great for ad agencies managing campaigns for multiple clients
  • View ad creatives from within your dashboard -- This feature is super helpful and I have not seen it offered anywhere else!
  • Aggregate all your marketing data into one place, in real time.
  • Reduce manual reporting time by 90%.
  • No developers needed.
  • Plug and play
  • Completely customizable and will build out any custom integration

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Integrations

Improvado has 80+ Integrations with plans to grow to 500 by the end of 2018. Don’t see what you need? They will build out custom integrations for any data source you request.

Link

Improvado

Video

Getting started is easy. Be up and running in minutes

Your marketing data, simplified🤘
SCHEDULE A DEMO