Segment

Segment makes it “dead simple” to retrieve data from customer touch points across the board.

https://segment.com/

Segment Review

Segment makes it “dead simple” to retrieve data from customer touch points across the board. It then allows you to send that data to any tool without having to learn, test or implement a new API every time.

Pros

  • Easy to set up
  • Integrates with other tools well for the most part
  • Takes the burden off your dev team because they don’t need to create an API every time there is a new integration
  • Extreme flexibility with the data
  • Have a free tier of pricing

Cons

  • Not all integrations are seamless
  • Sometimes things get hairy with the integrations and you do need to rely on dev help from your team
  • Pricing structure is not small business friendly - at scale, the cost can spiral pretty rapidly


Pricing

Segment prices in tiers:

Alternatives

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Segment makes it “dead simple” to retrieve data from customer touch points across the board. It then allows you to send that data to any tool without having to learn, test or implement a new API every time.

  • Easy to set up
  • Integrates with other tools well for the most part
  • Takes the burden off your dev team because they don’t need to create an API every time there is a new integration
  • Extreme flexibility with the data
  • Have a free tier of pricing
  • Not all integrations are seamless
  • Sometimes things get hairy with the integrations and you do need to rely on dev help from your team
  • Pricing structure is not small business friendly - at scale, the cost can spiral pretty rapidly


Segment prices in tiers: