Improvado is best for marketing and analytics leaders who are looking to collect data from all their marketing platforms in one place. You can choose to view your data inside the Improvado dashboard or pipe it into a data warehouse or visualization tool of your choice like Tableau, Looker, Excel etc. Brands, agencies and universities all love using Improvado because it has saved them thousands of hours of manual reporting time and millions of dollars in wasted marketing spend.
The integrations run deep, pulling in granular data from the keyword and ad level, to allow you to see the complete picture and even view ad creatives from within your dashboard. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes (You don’t need to know SQL like you do for other platforms).
Improvado provides customer service reps included in every package who are highly attentive. A representative will work with you to customize dashboards and integrations to ensure that you're visualizing the data in exactly the way you need it
- Full support with a customer service rep included
- Marketing integrations are deep and granular, so you can see data at the keyword or ad level
- Ability to create custom metrics and map data across platforms
- Great for brands managing spend across multiple digital marketing channels
- Great for ad agencies managing campaigns for multiple clients
- View ad creatives from within your dashboard -- This feature is super helpful and I have not seen it offered anywhere else!
- Aggregate all your marketing data into one place, in real time.
- Reduce manual reporting time by 90%.
- No developers needed.
- Plug and play
- Completely customizable and will build out any custom integration
- Some of the more granular features can be a bit complicated, but support is great about walking users through them.
- In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.
Improvado has 150+ integrations and growing. Don’t see the integration you need? They will build out custom integrations for any data source you request.
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What is Improvado?
Improvado collects all your marketing data into one place. It syncs into every marketing platform you use, and gathers the data into the Improvado platform or sends it straight to your BI tools, with no dev help needed. It was designed by marketers for marketers. Now all your marketing reports and dashboards are automated in real-time.
Who should use Improvado?
Improvado is for any marketer seeking to simplify and streamline the work of aggregating data into an easy to use database. The program automates the entire process-- freeing up your time to work on other marketing tasks.
Improvado has hundreds of integrations with platforms like Facebook, Linkedin, Snapchat, Shopify, Mailchimp, Salesforce and more. This makes it easy to get the data you need, from wherever it lives. Integrations run deep and pull granular data from both the keyword and ad level.
Improvado allows you to view data in real time, viewing your marketing performance from a high level or drill in to the nitty gritty details.
It's easy to create custom dashboards and reports, but their customer service team is incredibly helpful if you need their support. Their customer support is available throughout every step and pays close attention to the specific needs of the individual client. Collected data is viewable on the BI tool of your choice as well as through Improvado’s dashboard. The user experience is a high priority.
- Excellent customer support throughout every step
- Simple implementation with no developer needed
- Integrations are granular and deep
- Ability to pull data from numerous platforms
- Compatible other BI tools, including Looker and Tableau
- Data aggregated in real time to a single destination
- Completely customizable, including custom metrics and integrations
- While some of the more granular features can seem complicated, customer service is excellent at helping users through any issues and building any needed custom calculations.
- Some initial back and forth may be needed with customer support to set up dashboards and reports exactly how you want them.
Improvado pricing is done on a custom basis. The company can assess your business needs and give you pricing details during a call.
Improvado has 80+ Integrations with plans to grow to 500. They can also build out custom integrations for any data source you request.