Funnel.io is a marketing analytics platform that aims to integrate with all of your marketing and advertising platforms.
Funnel.io is great for small business owners and early-stage companies because it can be used on a month-to-month basis. Users are charged based on ad spend. While this is great in the beginning, as the company grows, the cost to use Funnel.io grows as well. It can also be used for enterprises.
- Features more than 400 integrations with a focus on adtech
- You can export your data
- Large amount flexibility in visualization widgets
- Difficult to get granular data. Unable to get data at the ad set level on Facebook or information about Users or Sessions from Google Analytics
- They do not offer a database solution - you have to pay for that separately.
- No attribution reporting
- When channels update APIs is not customizable
- Creating and using data transformations are difficult to learn - there are several different subcategories that you have to teach yourself to use the system properly
- Matching sources to dimensions is challenging
- No direct Tableau integration
- More limitations than other platforms
- Users are unable to create custom metrics
- It's difficult to add multiple accounts to one report. For example, if you are an agency wanting to look at multiple AdWords accounts under one report, you may have difficulty doing so
Pricing is based on ad spend. While the platform boasts unlimited users and data sources, there is an additional fee each month for every additional destination you want to connect your data to.
The Best Alternative
What is Improvado?
Improvado collects all your marketing data into one place. It syncs into every marketing platform you use, and gathers the data into the Improvado platform or sends it straight to your BI tools, with no dev help needed. It was designed by marketers for marketers. Now all your marketing reports and dashboards are automated in real-time.
Who should use Improvado?
Improvado is for any marketer seeking to simplify and streamline the work of aggregating data into an easy to use database. The program automates the entire process-- freeing up your time to work on other marketing tasks.
Improvado has hundreds of integrations with platforms like Facebook, Linkedin, Snapchat, Shopify, Mailchimp, Salesforce and more. This makes it easy to get the data you need, from wherever it lives. Integrations run deep and pull granular data from both the keyword and ad level.
Improvado allows you to view data in real time, viewing your marketing performance from a high level or drill in to the nitty gritty details.
It's easy to create custom dashboards and reports, but their customer service team is incredibly helpful if you need their support. Their customer support is available throughout every step and pays close attention to the specific needs of the individual client. Collected data is viewable on the BI tool of your choice as well as through Improvado’s dashboard. The user experience is a high priority.
- Excellent customer support throughout every step
- Simple implementation with no developer needed
- Integrations are granular and deep
- Ability to pull data from numerous platforms
- Compatible other BI tools, including Looker and Tableau
- Data aggregated in real time to a single destination
- Completely customizable, including custom metrics and integrations
- While some of the more granular features can seem complicated, customer service is excellent at helping users through any issues and building any needed custom calculations.
- Some initial back and forth may be needed with customer support to set up dashboards and reports exactly how you want them.
Improvado pricing is done on a custom basis. The company can assess your business needs and give you pricing details during a call.
Improvado has 80+ Integrations with plans to grow to 500. They can also build out custom integrations for any data source you request.