Who should use Datorama?
Highly technical marketing teams or teams with engineering resources. You will need to know SQL in order to use Datorama effectively.
They do focus specifically on the marketing dilemma, and they claim to have every integration possible (even ones that don't offer API connections, which is questionable?). The biggest challenge I see with Datorama is that the software is very technical and complex. Often teams need to hire an implementation engineer that knows the Datorama coding language, just to get it set up properly or to make any changes.
However, once you do have it set up properly, the tool is pretty powerful. Datorama may be too expensive for some companies, especially given the fact that you'll need to upgrade to a premium level if you want access to a customer service rep.
- Claim to have 400 marketing integrations (*but it's impossible to find a list anywhere on their site)
- Powerful visualization capability
- Steep learning curve as the platform is not very intuitive
- Difficult to set up new campaigns or make changes without an implementation engineer
- You can only view your data through the Datorama dashboard, you can't export it, save it as a file, or view it on the BI tool of your choice.
- Customers are charged by the number of lines of data, which can be very cost prohibitive if you have numerous campaigns running.
- Naming conventions are confusing. Some metrics are named very differently from how they appear in the source.
- Access to a customer service rep is an up-charge.
- Getting data to a workable state is a really manual process
- Database solution is not provided
- Cross-channel comparison is limited
Datorama charges customers based on lines of data. If users have several campaigns running, this can get rather expensive.