Who should use Datorama?
Highly technical marketing teams or teams with engineering resources. You will need to know SQL in order to use Datorama effectively.
They do focus specifically on the marketing dilemma, and they claim to have every integration possible (even ones that don't offer API connections, which is questionable?). The biggest challenge I see with Datorama is that the software is very technical and complex. Often teams need to hire an implementation engineer that knows the Datorama coding language, just to get it set up properly or to make any changes.
However, once you do have it set up properly, the tool is pretty powerful. Datorama may be too expensive for some companies, especially given the fact that you'll need to upgrade to a premium level if you want access to a customer service rep.
- Claim to have 400 marketing integrations (*but it's impossible to find a list anywhere on their site)
- Powerful visualization capability
- Steep learning curve as the platform is not very intuitive
- Difficult to set up new campaigns or make changes without an implementation engineer
- You can only view your data through the Datorama dashboard, you can't export it, save it as a file, or view it on the BI tool of your choice.
- Customers are charged by the number of lines of data, which can be very cost prohibitive if you have numerous campaigns running.
- Naming conventions are confusing. Some metrics are named very differently from how they appear in the source.
- Access to a customer service rep is an up-charge.
- Getting data to a workable state is a really manual process
- Database solution is not provided
- Cross-channel comparison is limited
Datorama charges customers based on lines of data. If users have several campaigns running, this can get rather expensive.
The Best Alternative
What is Improvado?
Improvado collects all your marketing data into one place. It syncs into every marketing platform you use, and gathers the data into the Improvado platform or sends it straight to your BI tools, with no dev help needed. It was designed by marketers for marketers. Now all your marketing reports and dashboards are automated in real-time.
Who should use Improvado?
Improvado is for any marketer seeking to simplify and streamline the work of aggregating data into an easy to use database. The program automates the entire process-- freeing up your time to work on other marketing tasks.
Improvado has hundreds of integrations with platforms like Facebook, Linkedin, Snapchat, Shopify, Mailchimp, Salesforce and more. This makes it easy to get the data you need, from wherever it lives. Integrations run deep and pull granular data from both the keyword and ad level.
Improvado allows you to view data in real time, viewing your marketing performance from a high level or drill in to the nitty gritty details.
It's easy to create custom dashboards and reports, but their customer service team is incredibly helpful if you need their support. Their customer support is available throughout every step and pays close attention to the specific needs of the individual client. Collected data is viewable on the BI tool of your choice as well as through Improvado’s dashboard. The user experience is a high priority.
- Excellent customer support throughout every step
- Simple implementation with no developer needed
- Integrations are granular and deep
- Ability to pull data from numerous platforms
- Compatible other BI tools, including Looker and Tableau
- Data aggregated in real time to a single destination
- Completely customizable, including custom metrics and integrations
- While some of the more granular features can seem complicated, customer service is excellent at helping users through any issues and building any needed custom calculations.
- Some initial back and forth may be needed with customer support to set up dashboards and reports exactly how you want them.
Improvado pricing is done on a custom basis. The company can assess your business needs and give you pricing details during a call.
Improvado has 80+ Integrations with plans to grow to 500. They can also build out custom integrations for any data source you request.