What is Adverity? Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.
Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.
Pros
Full control over your data
Fast integration of data sources
Scalable and flexible
Cons
For those who aren’t experienced with using data, there can be a steep learning curve
Could use some improvements the UX-flow
Need a good understanding of data to get the most out of the platform
Management of UI dashboards could be a bit more customizable
Pricing
Adverity doesn’t feature any pricing information on their website. To get pricing details and to request a demo, you will have to contact the company.
Alternatives
The Best Alternative
What is Improvado?
Improvado collects all your marketing data into one place. It syncs into every marketing platform you use, and gathers the data into the Improvado platform or sends it straight to your BI tools, with no dev help needed. It was designed by marketers for marketers. Now all your marketing reports and dashboards are automated in real-time.
Who should use Improvado?
Improvado is for any marketer seeking to simplify and streamline the work of aggregating data into an easy to use database. The program automates the entire process-- freeing up your time to work on other marketing tasks.
Improvado has hundreds of integrations with platforms like Facebook, Linkedin, Snapchat, Shopify, Mailchimp, Salesforce and more. This makes it easy to get the data you need, from wherever it lives. Integrations run deep and pull granular data from both the keyword and ad level.
Improvado allows you to view data in real time, viewing your marketing performance from a high level or drill in to the nitty gritty details.
It's easy to create custom dashboards and reports, but their customer service team is incredibly helpful if you need their support. Their customer support is available throughout every step and pays close attention to the specific needs of the individual client. Collected data is viewable on the BI tool of your choice as well as through Improvado’s dashboard. The user experience is a high priority.
Pros:
Excellent customer support throughout every step
Simple implementation with no developer needed
Integrations are granular and deep
Ability to pull data from numerous platforms
Compatible other BI tools, including Looker and Tableau
Data aggregated in real time to a single destination
Completely customizable, including custom metrics and integrations
Cons:
While some of the more granular features can seem complicated, customer service is excellent at helping users through any issues and building any needed custom calculations.
Some initial back and forth may be needed with customer support to set up dashboards and reports exactly how you want them.
Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.
Full control over your data
Fast integration of data sources
Scalable and flexible
For those who aren’t experienced with using data, there can be a steep learning curve
Could use some improvements the UX-flow
Need a good understanding of data to get the most out of the platform
Management of UI dashboards could be a bit more customizable
Adverity doesn’t feature any pricing information on their website. To get pricing details and to request a demo, you will have to contact the company.
Improvado
Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.
Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.
Who should use Improvado?
The Improvado platform is specifically focused on the marketing dilemma and will connect to any marketing platform you need. The integrations run deep, pulling in granular data from the keyword and ad level, to allow you to see the complete picture.
This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.
Improvado provides customer service reps included in every package who are highly attentive. A representative will work with you to customize dashboards and integrations to ensure that you're visualizing the data in exactly the way you need it.
You can choose to view your data inside the Improvado dashboard or you have the freedom to extract your data and download it, send it to a data warehouse, or visualize it in the BI tool of your choice, like Tableau or Looker.
Pros:
Full support with a customer service rep included
Marketing integrations are deep and granular, so you can see data at the keyword or ad level
Ability to create custom metrics and map data across platforms
Great for brands managing spend across multiple digital marketing channels
Great for ad agencies managing campaigns for multiple clients
View ad creatives from within your dashboard -- This feature is super helpful and I have not seen it offered anywhere else!
Aggregate all your marketing data into one place, in real time.
Reduce manual reporting time by 90%.
No developers needed.
Plug and play
Completely customizable and will build out any custom integration
Cons:
Some of the more granular features can be a bit complicated, but support is great about walking users through them.
In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.
Improvado Pricing
Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.
Improvado Integrations
Improvado has 80+ Integrations with plans to grow to 500 by the end of 2018. Don’t see what you need? They will build out custom integrations for any data source you request.
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