Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.
Allow PPC specialists to combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.
This dashboard aims to help marketers save hours of work, track key metrics for each campaign, and match keywords and landing pages.
Track your Facebook Ads performance and identify the most efficient campaigns and ad groups using Facebook API and Google Analytics.
This dashboard shows how your business’s Facebook page is working and what you can do to optimize it.
Email marketing dashboard to track the perfomance of nurturing, drip, and regular email campaigns.
Track your SEO metrics in one place, including sessions, visits and all necessary content marketing data.
Inbound marketing dashboard for executives and marketing departments of B2B companies.
All your key product marketing metrics in one dashboard.
All key metrics in one place, reducing reporting time for YouTube marketers.
All essential data on your video ads campaigns in one place.
All marketing performance data in one place for Amazon marketers.
More easily find growth opportunities and track the right KPIs with a custom YouTube channel performance dashboard.
Bring all your data into one custom Facebook ads dashboard in just a few clicks for easier access and reporting.
Monitor your SEM campaigns and present data effectively with an automated custom SEM dashboard. Get excited about data again.
Create a highly flexible custom display ads dashboard to monitor and derive insights from campaign performance. Streamline reporting and do more with data.
Build a custom video ads dashboard to monitor ad performance and collect insights to improve your outcomes. Improvado aggregates all your data for you.
Create a custom SEO dashboard and get actionable insights into how to improve your performance marketing growth and increase KPIs. Every report can be scheduled and easily shared.
For effortless access and reporting,bring together all of your data in one email marketing dashboard.
Get more meaningful insights from your data through a custom social media dashboard. Build one without the complexities and cost of traditional tools.
Track all your KPIs through a custom paid search dashboard, allowing you to streamline processes and answer all the essential questions.
Collect all your eCommerce data in one easy-to-use platform, so you never miss a thing. Blend data with other key metrics, collaborate with teams, and more.
Optimize your advertising efforts by building a custom Google Ads dashboard to track and measure campaign performance in one place.
Marketers can design custom Google Analytics dashboards to aggregate data and display reports in a single, unified view, fuelling better decisions.
Easily manage your Instagram accounts with a custom dashboards and effortless reporting. No developer necessary.
Monitor all your LinkedIn analytics in one place and build custom reports the easy way.
Design a real-time custom Shopify dashboard to manage your accounts, keep track of sales, orders, and other essential metrics in one place.
Analyze Twitter performance across campaigns and show the value your team provides with a custom Twitter dashboard.
Use Improvado to monitor crucial PPC metrics or KPIs, such as click-through rate, quality score, clicks, cost per click, cost per acquisition, impressions, and more – all from a single access point.
Monitor all your essential metrics in Improvado, such as impressions, page likes, demographics, reach, post engagements, page views, and much more in real-time
Build Custom Google Analytics reports to monitor all your KPIs in one place, including audience, behavior, acquisition, and conversion metrics with 100% accuracy every time.
Generate custom inbound marketing reports with an advanced HubSpot reporting tool. Monitor key metrics such as attribution, landing pages, deal forecast, deal stage, qualified leads, and much more – all from Improvado.
Monitor your KPIs in real-time with Improvado’s Instagram reporting tool, including engagement rate, demographics, follower count, individual posts, hashtags, Instagram Stories, and more – from one access point.
Improve your efficiency and effectiveness with comprehensive reports across multiple channels
Monitor all your Facebook Ad metrics, including leads, CTR, custom conversions, cost per result, CPC, conversion rate, ad spend, page likes, and much more – all from a single platform.
Build a HIPAA-compliant data stack to implement, analyze, and optimize your healthcare digital marketing strategy.
Learn how to run a B2B marketing funnel analysis: What tools to use and how to apply your findings to build a more powerful funnel.
Learn how to navigate privacy-centric marketing environment, and move from cookie-based analytics to cookieless attribution.
Need to ramp up with email marketing analytics? We've detailed 12 crucial metrics you should track in your next report. Check them out now.
Looking to make the most out of YouTube Analytics Advanced Mode? Here's everything you should know about this powerful marketing analytics tool
Data normalization is a rock-solid way to turn raw data into actionable insights. We explain why normalization is essential and how to normalize your data.
Analytics best practices can get unruly when your eCommerce store scales. Here are a few best practices to help keep you on a path to further growth.
In this guide, we'll discuss key features of product analytics tools and help you choose the one that suits your business needs.
Display and Video 360 campaigns require continuous analysis and optimization. This guide shows the best optimization tips and best practices for DV360.
This is a guide on improving ROAS. Learn how to maximize your ad spend using these 10 tactics and a bonus tip.
Curious about what MediaMath DSP is and how it is paving the way for programmatic advertising in the face of a cookieless future? This guide is for you.
Discover how to identify and adapt top performing competitor content to create new impactful marketing results online. See full details and tactics here!
Learn how Amazon’s programmatic advertising helps large companies achieve their goals and take a closer look at Amazon DSP advertising strategies.
This guide will break down how to utilize Google Data Studio to start telling more impactful data stories about SEO performance.
The SaaS niche is a highly competitive market. We'll explain how to conduct SaaS competitive analysis to get ahead of your rivals.
How to merge first-party data with customer-level insights without violating privacy policies? Google Ads Data Hub is the answer. Learn more in our post.
Marketing decisions are worthless if you don't back them up with data. This post uncovers five key data ingredients to make the right marketing decisions.
Tracking the user's attitude to your product and brand image might be challenging. We explained how to simplify this task with a product adoption process.
Adobe Analytics data feeds provide hit-level data for top-notch analytics. We explain how to extract this data from Adobe Analytics with APIs and ETLs.
We explained how cross-channel marketing campaigns help companies reach out to their audiences. Find insightful examples and stats in our blog.
Learn about the annual marketing reports used at top B2B companies and how you can build your own comprehensive annual report.
Marketing performance measurement is a common struggle for many marketing teams. Learn how to track your performance with these seven steps.
Improvado explains how to use ClickHouse to deliver cost-efficient warehousing services and why this solution has the best performance among rivals.
Today, buyers use tons of touchpoints to interact with brands. Omnichannel analytics helps companies find prospective channels and optimize campaigns.
Here are 9 practical data tips for a competitive edge in SEO to help you strengthen your SEO strategy from the niche expert.
This article contains valuable tips from competitive intelligence industry experts on how to research competitors in your niche.
Analytics maturity models provide a roadmap to advanced analytics infrastructure. We'll review the popular maturity models and all of the maturity stages.
Revenue growth is the essential indicator of a company’s success. We’ve gathered 34 revenue growth insights so you can build your own state-of-the-art revenue dashboard.
Guide on how e-learning platforms can increase their LTV and decrease their cost of acquisition. A useful Google Spreadsheet for calculations is included.
How to deal with new MacOS update blocking the tracking of pixels and cookies on websites. Check out the new article about server-side tracking
Everything you need to know when choosing a data visualization tool for marketing analysis. Follow Improvado tips to achieve astonishing results!
Business intelligence software is an efficient, automated way to track marketing analytics and other organizational processes. Let’s compare three popular platforms: Supermetrics, Funnel, and Improvado.
How to set up Google Analytics properly to increase the ROI to make strategic business decisions. It will help you to connect with your customers, from social media marketing and YouTube videos to pay-per-click ads and SEO rankings.
Marketing tools help organizations promote products. With that comes the issue of effectively managing big data. In this article you will learn how to save costs on end-to-end analytics.
Marketing analytics tools are extremely helpful in tracking the success of digital ad campaigns, and large enterprises need to take advantage of the best of the best in the SaaS industry.
Nowadays we have so much marketing data from data aggregation. Having that data is not enough, you also need to know how to benefit from the information that is available to you.
Description of 9 digital marketing dashboards for performance marketing, SEO analytics, ecommerce marketing, web analytics, social media marketing, and email marketing.
A detailed explanation of the top 7 customer data platforms (CDP). What are CDPs? How do they work? How they differ from each other? A helpful guide for digital marketing agencies and medium businesses.
A quick review of the best competitive intelligence tools. Top-23 competitive intelligence software like SEMrush, Alexa, Similarweb, Moz, and many others.
What metrics should you include in your digital marketing report to visualize performance and derive actionable insights? Start with these 11 must-have KPIs.
Getting started with custom dimensions in Google Analytics? Our guide will walk you through custom dimensions and metrics and their use cases.
Cross-device measurement and tracking visitors' behaviour through Google Analytics
The path to data-driven marketing starts with integrating advanced analytics. Learn the top techniques to analyze all stages of your marketing operations.
The guide through the best practices in marketing analytics: terms definitions, basics, common pitfalls, marketing dashboards, spreadsheets, lead tracking, and data visualisation.
Gain more insights into the market, business, and your target audience with these prescriptive analytics tools and increase your revenue growth rates.
Middleware is software that connects two or more otherwise separated applications. Middleware software is a large and high growth segment with lots of companies, and hundreds of use cases.
Get a comprehensive understanding of your overall marketing performance with these 12 marketing dashboards. Measurement leads to improvement.
Running a marketing agency? Here's a list of must-have marketing tools you need to run smoothly and show great results.
Searching for the best database management software? We reviewed the top 25 best database software development companies available in 2022.
Looking to learn about Customer Data Platforms? You're in the right place. We've got all the information you need to choose the right CDP for your company.
Dashboard software allows to use charts graphs and tables to visualize data. This is a list of the best marketing dashboard software available
To monitor the marketing performance across different channels, a business needs to integrate a complex data analysis system. Here are the top 7 tools to consider.
Discover the top 14 ETL tools for Enterprise-grade companies to power your data pipelines and manage petabytes of data effortlessly.
This Improvado review highlights key features of the marketing analytics software including differentiators, pros, cons, and pricing as well as how it compares to alternatives and competitors.
Click here to learn all about TrackMaven alternatives and competitors, to make sure you are choosing the right data analytics tool for you!
Origami Logic was recently acquired by Intuit. Read all about alternative data marketing software here.
Compare the top data extraction tools to find out which is best for you. Chartio vs Grow vs Cision vs Ninjacat vs Improvado.
Supermetrics Alternatives & Competitors? Complete review of top alternatives to the Supermetrics data aggregation tool in 2022.
Review of best data visualization tools Tableau vs Looker vs Power BI vs Google Data Studio. Learn how to choose between them.
In this post, we compared Looker vs. Tableau to help you find the right solution for your needs. Stay tuned to learn their pricing, features, and differences.
Are you managing multiple active campaigns across platforms such as Adwords or Facebook? If you are, you’re probably know that data aggregation can be very hard.
On Monday, July 16th 2018, cloud-based CRM giant, Salesforce, announced that it acquired Datorama, a marketing data analytics tool for more than $800 Million in cash.
In this guide, you'll get to know the best marketing analytics tools, learn the pros and cons of each solution, and get familiar with their pricing.
Learn the math behind pricing models and performance metrics for digital media and how they can increase your bottom line: CPM, CPC, CPA, CTR, CR, ROI.
What works better Facebook video ads or YouTube ads? We review both platforms and ads' performance to come to a data-driven conclusion.
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