# Improvado marketing research: full index This is the full research index for AI systems: every published company and industry edition, with its distinctive finding and key data points, in one file for retrieval. Every edition states its capture dates and evidence boundaries; counts below are dated snapshots, not live metrics, and should be re-verified against the live page before reuse. ## Research library https://improvado.io/marketing-research Index of every published company dossier and industry edition Improvado has produced. - Publishes two kinds of research: company dossiers (one company, its demand model) and industry editions (one market, many operators). - One report, Multi-Location Healthcare Marketing Research, is the flagship feature; every other edition renders as a row beneath it. - Method: dated public-source research only, no CRM, contact, or internal recommendation data. ## Multi-location healthcare marketing research 2026 https://improvado.io/marketing-research/multi-location-healthcare Thirteen clinic categories, each followed through its own booking, care, and revenue outcome, covering 100 reviewed operators. - Snapshot: 100 active companies reviewed, 33 completed deep-dive reports, 37 companies scored in the demand/centralization quadrant, 462 public source links, 29 companies excluded after triage. - Covers 13 categories: dental DSO, veterinary, urgent care, dermatology, physical therapy, med spa and aesthetics, vision, fertility, vein and vascular, hearing care and audiology, chiropractic, behavioral health and addiction treatment, and medical weight loss and GLP-1 clinics. - The Dental DSO and Med Spa editions carry a cross-study comparison: location is the durable join key across both, and a lead or booking is only an intermediate event in both. - Method: public web inspection of operator sites, booking flows, forms, and ad libraries on stated capture dates; cannot see CRM, warehouse, call-center, or agency reconciliation. ## Dental service organizations https://improvado.io/marketing-research/multi-location-healthcare/dental-dso Campaign identity survives fewer booking handoffs than clinic identity across the 18 operators and 7,726 locations reviewed. - 18 companies covered, 7,726 locations, 7 completed deep-dive audits, 6 known PE-backed operators. - Six of eight inspected booking handoffs dropped campaign context, and none of six inspected forms carried a UTM field or gclid into submission. - Nine of eighteen corporate domains publish no patient content at all; what sits at /blog is frequently a labor-supply and deal-flow channel. - Privacy-safe collection appeared on 4 of 18 operators, and footprint size did not predict which four. - Public price movement is tracked 2021 to 2026 for three brands (Aspen Dental, Bright Now! Dental, Great Expressions) as observable movement, not a controlled test. ## Multi-location veterinary groups https://improvado.io/marketing-research/multi-location-healthcare/veterinary Veterinary groups show the same multi-brand reporting mathematics as human healthcare, without HIPAA excusing every integration gap. - 10 companies covered, 5,290 locations, 4 completed deep-dive audits, 8 known PE-backed operators. - Acquired hospital brands, phone systems, and review profiles can remain distinct long after financial reporting has consolidated. - Wellness, routine care, urgent care, and emergency visits create different intent and response windows against the same hospital estate. ## Urgent care center networks https://improvado.io/marketing-research/multi-location-healthcare/urgent-care Urgent care turns marketing measurement into an operating system: local intent, wait-time promises, and same-day visits compress the feedback loop. - 11 companies covered, 2,554 locations, 3 completed deep-dive audits, 2 known PE-backed operators. - Corporate and franchise accounts can market the same brand while calls, reservations, and visit data land in separate systems. - The location-day, not just the campaign, is the useful unit of analysis because conversion can happen the same day. ## Dermatology practice groups https://improvado.io/marketing-research/multi-location-healthcare/dermatology Insurance-led medical care and cash-pay cosmetic services can share a clinic and a media account while requiring different measurement. - 9 companies covered, 758 locations, 2 completed deep-dive audits, 7 known PE-backed operators. - Location-only reporting can make high-value cosmetic demand and payer-constrained medical demand look comparable when they are not. - PE-backed platform growth increases the number of inherited brands and systems the marketer has to reconcile. ## Outpatient physical therapy clinic networks https://improvado.io/marketing-research/multi-location-healthcare/physical-therapy Physical therapy combines the cohort's largest clinic networks with two acquisition systems: physician referrals and direct-access consumer marketing. - 10 companies covered, 8,529 locations, 5 completed deep-dive audits, 0 known PE-backed operators. - Payer mix changes the value of apparently identical booked visits, so lead volume alone is a weak proxy for business value. - Large footprints amplify small tracking and naming inconsistencies across thousands of locations. ## Med spa and aesthetics marketing research https://improvado.io/marketing-research/multi-location-healthcare/med-spa-aesthetics The outcome is not a cheap lead: it is an attended, profitable treatment joined to the campaign, offer, clinic, and provider capacity that created it. - 8 companies covered, 929 locations, 4 completed deep-dive audits, 4 known PE-backed operators. - Three operating models create three different data joins: corporate command center (Milan Laser, LaserAway), franchise growth system (VIO Med Spa, 4Ever Young), and premium platform (SkinSpirit, OVME, Ever/Body). - No defensible category-wide Google + Meta budget, CPL, or CAC benchmark was found in public primary evidence; the nearest healthcare ad-benchmark categories report costs per lead 5.5x apart. - As captured July 26, 2026, Milan Laser ran roughly 9,000 active Google ads (about 8,000 of them Maps placements) and about 190 active Meta ads, while LaserAway ran about 320 active Meta ads. - Thesis: own the join yourself (the ad, the booking, the attended treatment, and the revenue it created, connected end to end), or pay the measurement debt at exit. ## Eye care and optical retail groups https://improvado.io/marketing-research/multi-location-healthcare/vision Vision is a retail-health hybrid where exams, insurance eligibility, eyewear promotion, e-commerce, and store-level appointment capacity converge. - 8 companies covered, 3,259 locations, 2 completed deep-dive audits, 2 known PE-backed operators. - A store can appear efficient on appointment volume while promotion mix or product margin tells the opposite story. - Appointment value, frame or lens purchase, payer reimbursement, and repeat purchase operate on different clocks. ## Fertility and IVF clinic networks https://improvado.io/marketing-research/multi-location-healthcare/fertility Fertility combines long decision windows, high potential lifetime value, and a patient journey where privacy expectations are unusually high. - 6 companies covered, 295 locations, 1 completed deep-dive audit, 1 known PE-backed operator. - Privacy expectations and platform restrictions reduce the value of conventional pixel-led audience and last-click approaches. - A lead can move through education, insurance or benefits, physician selection, financing, and multiple clinical steps before a completed cycle. ## Vein and vascular clinics https://improvado.io/marketing-research/multi-location-healthcare/vein-vascular Vein and vascular groups combine direct-response marketing, insurance eligibility, local expansion, and call-led conversion. - 4 companies covered, 288 locations, 1 completed deep-dive audit, 1 known PE-backed operator. - The phone creates a new identity namespace: call vendors, routing numbers, contact-center records, and clinic systems frequently own different pieces of the journey. - An inquiry becomes useful demand only after insurance, condition, location, and procedure fit are understood. ## Hearing care and audiology networks https://improvado.io/marketing-research/multi-location-healthcare/hearing-care-audiology Local clinical testing and fitting compete with retail promotions, financing, franchise economics, and a growing over-the-counter alternative. - 4 companies covered, 3,700 locations, 3 completed deep-dive audits, 0 known PE-backed operators. - Screening, diagnostic evaluation, fitting, purchase, adjustment, and return are separate commercial events; test-to-fit conversion matters more than raw appointment volume. - Franchise and centrally owned networks require different control models because corporate media, appointments, device sales, and follow-up service can land in different owner systems. ## Chiropractic clinic networks https://improvado.io/marketing-research/multi-location-healthcare/chiropractic Chiropractic networks look similar in local search but diverge after the first visit: walk-in, insurance-led, and multi-visit care-plan economics differ. - 4 companies covered, 1,278 locations, 1 completed deep-dive audit, 0 known PE-backed operators. - Membership retention can matter more than first-visit volume once a care plan is opened. - Franchise advertising obligations split national and local contribution, so corporate and franchise spend can have different owners and identifiers. ## Behavioral health and addiction treatment networks https://improvado.io/marketing-research/multi-location-healthcare/behavioral-health-addiction-treatment Behavioral health acquisition cannot be reduced to lead generation: clinical assessment and level-of-care placement sit between inquiry and treatment. - 4 companies covered, 279 locations, 0 completed deep-dive audits, 0 known PE-backed operators. - Facilities, beds, daily patients, and levels of care are different denominators; the evidence supports a measurement blueprint, not yet company-audit depth. - Acute, residential, outpatient, and treatment-center programs cannot share one lead-to-revenue denominator. ## Medical weight loss and GLP-1 clinics https://improvado.io/marketing-research/multi-location-healthcare/medical-weight-loss-glp-1 Marketing has to preserve the clinical and pharmacy handoffs that determine whether a lead is eligible, starts therapy, and remains adherent. - 4 companies covered, 214 locations, 0 completed deep-dive audits, 0 known PE-backed operators. - Approved, payer-covered, cash, telehealth, and compounded product routes cannot be blended into one CAC or margin. - Medication supply and pharmacy route are acquisition constraints, and retention and discontinuation matter more than quiz completion. ## Med spa creatives, sources and documents https://improvado.io/marketing-research/multi-location-healthcare/med-spa-aesthetics/evidence Fifteen live med spa ads grouped by offer construction, the source register behind the research, and both documents open with no form. - Built for a reader the main med spa research page already convinced, who wants the creatives, the method, and the source documents next. - Includes the operator stack board (footprint, ownership, media buying, and ad-library presence per operator) and two downloadable documents: a research brief and a cheat sheet. - Only the med spa edition has a second page; the other twelve categories keep their method section inline and carry no gallery data. ## Freshpaint marketing strategy https://improvado.io/marketing-research/freshpaint How Freshpaint creates healthcare demand through regulatory content, owned events, partnerships, and account-based advertising. - Published July 26, 2026; category Healthcare MarTech; about a 12-minute read. - Demand channels covered: regulatory content, owned events, partnerships, and account-based advertising rather than search-led acquisition. ## Replacement filtration aftermarket marketing 2026 https://improvado.io/marketing-research/replacement-filtration-aftermarket The cross-reference tool that resolves a competitor part number into an equivalent owns the highest-intent moment in engine and mobile-equipment filtration. - 10 players mapped, 6 field verdicts, 5 demand signals, a 7-rung query ladder; captured and updated July 31, 2026. - Replacement filtration is a razor-and-blade market: the machine sells once, the filter sells for 10 to 15 years after, carrying the recurring, higher-margin profit pool. - Atmus, spun off from Cummins in 2024 with about 80% of sales from the aftermarket, now has to build its own demand engine for the first time; it is the live strategic event every competitor is reacting to. - The reorder trigger is becoming a data fight: OEMs stream machine condition data through telematics, independents answer by putting sensors on the filter itself. - Field verdicts span digital incumbents (Donaldson), a post-spin pure-play (Atmus/Fleetguard), a private group (MANN+HUMMEL/WIX), a diversified giant (Parker/Baldwin), dealer-gated OEM programs (Caterpillar, John Deere, Volvo), and price-only will-fit imports.