VP of Marketing

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Mission

Improvado is committed to empowering the revenue of marketing teams to make business decisions through data simplification.  Today, data lives in many different silos and business users need to rely on scarce technical resources in order to get the answers they need to do their job effectively. Improvado is changing that!

Product & Company

Improvado is a modern data stack SaaS company, headquartered in San Francisco, with offices across the globe. We built a no-code revenue data platform centralizing data from hundreds of marketing & sales sources. We are a Series A startup with $30 million raised in investments. We are rapidly scaling and doubling revenue growth every year. Today, we are excited to be partnering with companies like ASUS, Illy, Activision, Adroll, Docker, Hims, OMD, the University of San Francisco, and many others.

Culture

At Improvado, we are extremely curious, open, and hard-working. We take great pride in our diverse culture and remote-first approach.  We value diversified experiences of opinion and we know that this makes us stronger. We are looking for great people who want to grow and develop fast, personally, and professionally.

Requirements and skills

  • B2B SaaS experience at a similar Stage
  • Experience in pushing a company upmarket
  • Proven work experience as a VP of Marketing, Marketing Director or other senior role
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Solid knowledge of ABM, marketing analytics
  • Experience with CRM software and digital marketing tools and techniques
  • Strong leadership skills
  • Excellent communications skills
  • Strong analytical and project management skills
  • Strategic mindset, with the ability to make difficult decisions

Nice to have

  • Experience in scaling a company from $5M to $50M ARR
  • SQL knowledge

Responsibilities

  • Develop and implement a cohesive marketing plan to drive pipeline growth
  • Define company and product positioning
  • Set current and long-term goals for internal teams
  • Design and review the Marketing department’s budget
  • Build relationships with media and stakeholders through creative PR strategies
  • Monitor all marketing campaigns and improve them when necessary
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the VP of Revenue, CEO
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company’s objectives
  • Track competitors’ activities

Why Improvado?

- Remote OK
- Strong product/market fit: marketing data product for enterprises
- Competitive compensation package, plus medical, dental, 401K, etc.
- Unlimited PTO
- Ideal time & stage to benefit from companies growth - just got Series A :)
- Extremely fun & open startup environment
- A large team of experienced engineers
- Chance to get the company's stock options in the future
- Investors in Improvado are Silicon Valley Elites; i.e., Jonah Goodhart (SVP Oracle Data Cloud, Former Founder & CEO of MOAT), Kim Perell (CEO Amobee), Toby Gabriner (Former CEO Nextroll, CEO Bitly), Auren Hoffman (Founder & Former CEO of LiveRamp), etc.. as well as Bullpen Capital and 500-Start Ups

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