About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

Available in the Improvado.io platform UI

About Google AdWords 

Everyone knows what is Google itself. That's why Google AdWords is the most common AdWords implementation.

Start targeting customers through keywords and and find out if you have what they searched before they will find it anywhere else.

The AdWords API allows apps to interact directly with the AdWords platform, vastly increasing the efficiency of managing large or complex AdWords accounts and campaigns. Some typical use cases include: 

  • ‍Automated account management 
  • Custom reporting 
  • Ad management based on inventory 
  • Bid management based on business data 

With the AdWords API you can build software that manages accounts from the customer level down to the keyword level. The API can do almost everything the AdWords UI does, but programmatically.

Available Dimensions

Campaign
Campaign
Metrics
  • ActiveViewImpressions
  • ActiveViewMeasurableCost
  • ActiveViewMeasurableImpressions
  • AllConversions
  • AllConversionValue
  • AvgPosition
  • Click Assisted Conversions
  • Click Assisted Conv. Value
  • Clicks
  • client cost
  • Conversions
  • ConvertedClicks
  • Cost
  • CrossDeviceConversions
  • Impressions
  • Interactions
  • Phone Calls Offline
  • SumPosition
  • TotalConversionValue
  • VideoViews
  • ViewThroughConversions
  • Client Clicks (~10%<YaM)
Ads
Ads
Metrics
  • Views
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
  • Label IDs
  • Labels
  • AccountDescriptiveName
  • CampaignStatus
  • Ad group state
  • Ad state
  • Ad type
  • Image ad name
  • Description
  • Description line 1
  • Description line 2
  • Display URL
  • CreativeDestinationUrl
  • Final URL
  • CreativeFinalMobileUrls
  • Image URL
  • CombinedApprovalStatus
  • DevicePreference
  • Headline 1
  • Headline 2
  • Path 1
  • Path 2
  • Short headline
  • Long headline
  • Total conv. value
  • ConversionRate
  • Image Height
  • Image Width
  • Image ID (responsive)
  • Logo ID (responsive)
  • Purchase
  • Customer ID
  • Conversions
  • Video played to 100%
  • Video played to 25%
  • Video played to 50%
  • Video played to 75%
Adsets
Adsets
Metrics
  • Views
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
  • Purchase
  • Customer ID
  • Device
  • DayOfWeek
Keyword
Keyword
Metrics
  • Views
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
  • Total conv. value
  • MatchType
  • QualityScore
  • Label
  • Customer ID
  • Search Impr. share
  • CreativeDestinationUrl
Geo
Geo
Metrics
  • Country
  • Conv
  • Cost
  • Imps
  • Clicks
  • Total conv. value
Shopping
Shopping
Metrics
  • Day
  • Device
  • Click type
  • Item Id
  • Campaign
  • Ad group
  • Clicks
  • Impressions
  • Cost
  • Conversions
Phone Calls
Phone Calls
Metrics
  • Account
  • Day
  • Campaign
  • Customer ID
  • Campaign type
  • Phone impressions
  • Phone calls
Labels
Labels
Metrics
  • Views
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
Clicktypes
Clicktypes
Metrics
  • Conv
  • Cost
  • Imps
  • Clicks
  • Total conv. value
  • Customer ID
  • Cross-device conv.
Search Query
Search Query
Metrics
  • Revenue
  • Conv
  • Cost
  • Imps
  • Clicks
  • Match type
Conversions
Conversions
Metrics
  • Revenue
  • Conv
  • Total conv. value
  • Cross-device conv.
  • SalesConversions
  • LeadsConversions
  • SignupConversions
  • PageViewConversions
  • OtherConversions
  • Conversions

Connect Adwords in minutes

Connecting Google Analytics to Improvado is simple and straightforward:

  1. Step 1

  2. Step 2

  3. Step 3

  4. Step 4

  5. Step 5

That’s it! Google Analytics is now connected and your data will flow into your visualization tool!

Metrics

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Resources

Getting started is easy. Be up and running in minutes

Your marketing data, simplified🤘
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