AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
Everyone knows what is Google itself. That's why Google AdWords is the most common AdWords implementation.
Start targeting customers through keywords and and find out if you have what they searched before they will find it anywhere else.
The AdWords API allows apps to interact directly with the AdWords platform, vastly increasing the efficiency of managing large or complex AdWords accounts and campaigns. Some typical use cases include:
With the AdWords API you can build software that manages accounts from the customer level down to the keyword level. The API can do almost everything the AdWords UI does, but programmatically.
Connecting Google Analytics to Improvado is simple and straightforward:
That’s it! Google Analytics is now connected and your data will flow into your visualization tool!