DoubleClick Campaign Manager

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About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

About DoubleClick Campaign Manager

DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies. It provides a rich set of tools known as Trafficking for managing creatives and running ad campaigns. This page provides an overview of the Trafficking portion of the DCM/DFA Reporting and Trafficking API and describes general concepts and terms used in DCM.

Available Dimensions

Campaign
Campaign
Metrics
  • Active View: Eligible Impressions
  • Active View: Measurable Impressions
  • Clicks
  • Click-through Conversion Events + Cross-Environment
  • Client Cost
  • Impressions
  • Media Cost
  • Paid search cost
  • Planned Cost
  • Planned Impressions
  • Spent
  • Total Conversion Events + Cross-Environment
  • Total Conversions
  • Total Revenue
  • Viewable Impressions
  • View-through Conversion Events + Cross-Environment
Placement
Placement
Metrics
  • Placement
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Impressions
  • Media Cost
  • Total Conversions
  • Total Conversions Revenue
  • Click Rate
  • View Through Conversions
  • View Through Revenue
  • Paid Search Transactions
Sites
Sites
Metrics
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Impressions
  • Media Cost
  • Total Conversions
  • Total Conversions Revenue
  • Click Rate
  • View Through Conversions
  • View Through Revenue
  • Paid Search Transactions
Geo
Geo
Metrics
  • Country
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Impressions
  • Media Cost
  • Total Conversions
  • Total Conversions Revenue
  • Click Rate
  • View Through Conversions
  • View Through Revenue
  • Paid Search Transactions
  • CTR
  • CPC
  • CPA
  • Conv Rate %
Creatives
Creatives
Metrics
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Click Through Conversions
  • Click Through Revenue
  • ‍Clicks
  • ‍Impressions
  • Media Cost
  • Total Conversions
  • Total Conversions Revenue
  • Click Rate
  • View Through Conversions
  • View Through Revenue

Connect Adwords in minutes

Connecting Google Analytics to Improvado is simple and straightforward:

  1. Step 1

  2. Step 2

  3. Step 3

  4. Step 4

  5. Step 5

That’s it! Google Analytics is now connected and your data will flow into your visualization tool!

Metrics

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Getting started is easy. Be up and running in minutes

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Your marketing data, simplified🤘
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Resources