Learn how to create a marketing stack that’s perfectly integrated.
join the webinarA piece of marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes you use to run your business. For the untrained, this can be a daunting task. Combining data, building pipelines and ensuring everything remains in sync requires a deep understanding of the workings and capabilities of many tools.
We will shed light on this process and help you untangle the wires of your marketing technology stack. When you know the shortcuts, longcuts and professional secrets, you’ll be able to experience dramatic increases in productivity and insight. You will also learn how to create a stack taxonomy – ensuring that the knowledge acquisition scales alongside your business growth.
In this webinar, Dan McGaw will walk you through the steps you need to take in order to perfectly integrate and document your marketing stack.
You’ll learn:
Hailey Friedman is the Head of Marketing at Improvado - a tool that helps marketers instantly collect all their data into one place, which means no more manually reporting.
She's also Cofounder of GrowthMarketingPro.com
Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of UTM.io and Effin Amazing, an analytics and growth consultancy that helps product and marketing teams get data-driven and optimize their businesses. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United State State Department, where he had the privilege to advise universities, governments and private corporations on how to build entrepreneur ecosystems.