Connect Data from TripAdvisor to Looker

You can get your TripAdvisor data into Looker to make more informed business decisions. This simple and quick guide gives you easy instructions on how you can extract your data and then analyze it.

TripAdvisor

TripAdvisor provides free, up-to-date rating content to select travel websites and apps through its Content API. The API can provide dynamic access to TripAdvisor content, and users can build their websites and applications by calling the API, parsing the response, and displaying the data from the response on their site or in their app.

Looker

Looker is a popular analytics tool that helps bring data and business teams together by making it quick and easy for everyone to explore and comprehend the data which drives business. Looker Analytics can integrate with any SQL database and data warehouse, like Greenplum and Amazon Redshift. From agile startups to large corporations, savvy companies can easily leverage Looker's amazing analysis capabilities to monitor the overall health of their businesses and also make more data-driven and sound decisions. Looker is great as it lets companies access, describe, control, explore, and visualize all their data across any web browser, on any device. Looker can help companies of all sizes use data to drive their business activities and decisions in the right direction.

Extracting data

Before loading your data into Looker, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them. Google Ecommerce's documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes.Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists. In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.

Integrate your TripAdvisor data with Looker and turn your raw data into valuable and actionable insights. TRY IMPROVADO. You can set up in a matter of minutes.

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Preparing data

1) "Go To Web Page" - to open the targeted web page2) Create a pagination loop - to scrape all the results from multiple pages3) Create a "Loop Item" - to loop click into each item on each list4) Extract data - to select the data for extraction5) Customize the data field using RegEx tool - to reformat rating data (Optional)6) Save and start extraction - to run the task and get data

Loading data

Although Looker does not connect directly to an Excel spreadsheet, there is a way to upload data via a derived table. This method works if you have a limited number of columns and rows, such as monthly forecasting data that is not very scalable for large spreadsheets. This data is also static and will not automatically update if the underlying spreadsheet data changes.

Keeping data up to date

If you've made it this far, congrats! You probably have a written a program or script to extract your data and move it into Looker. Now it's time to think about how you will keep this data up-to-date by loading updated or new data. Of course, you can just replicate all your data every time you have updated your records, but that would be extremely manual and time-consuming. Luckily there is a better way. The key is building your script so that it can sense incremental updates made to the data. Thankfully, TripAdvisor’s API results include fields so that you can identify those records which are new since the last update you made (or since the most recent record you have copied). Once you have taken new data into consideration, you can easily set your script either as a continuous loop or cron job to pull down new data as soon as it appears. And keep in mind that, as with most codes, once you write it, you will need to maintain it. In case TripAdvisor changes its API, or if the API sends a field containing a data type that your code does not recognize, you might have to change the script.

The Easiest And Fastest Way To Do It

If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done! Thankfully, products like Improvado were developed to move data from TripAdvisor to Looker automatically. Using Improvado, you can easily combine the most crucial and relevant data from your ad campaign into a dashboard. You can then connect this data to Looker.