Connect Data from Sizmek to Google Docs

You can get your Sizmek data into Google Docs to make more informed business decisions. This simple and quick guide gives you easy instructions on how you can extract your data from Sizmek and then analyze it in Google Docs. Our Sizmek to Google Docs connector allows you to access your Sizmek data so you can easily manage various media objects, view metadata, and comments, and get reliable insights and metrics, such as reach, impressions, follower-like ratio, and likes. Integrate your Sizmek with Google Docs to turn your Sizmek data into actionable insights.

Sizmek DSP

Sizmek is an ad management platform for advertisers and agencies focused on digital advertising campaigns. The platform engages audiences across any screen on a global scale.

Google Sheets

Google Sheets is an excellent, fully featured web spreadsheet application. It helps businesses create, collaborate on and share spreadsheets on the web and mobile devices. Your business can use Google Sheets for maintaining data consistency across various departments in your company and ensuring that every member of your team is on the same page.

Google Sheets is available to your business as a web application and is accessible through Google Chrome, Firefox, Microsoft Edge, Internet Explorer 11, and Safari.

Extracting data

Before loading your data into Google Docs, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them.

Sizmek API documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes.Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists.

In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.

Integrate your Sizmek data with Google Docs and turn your raw data into valuable and actionable insights. TRY IMPROVADO. You can set up in a matter of minutes.

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Preparing data

The Sizmek API enables clients and partners to integrate with the Sizmek advertising platform and data in their own independently built applications. The API provides programmatic access and control to advertising accounts so partners can create campaigns, manage and traffic ads, and retrieve analytics and reporting data.

Read more about how to set up your Sizmek API account here:

Sizmek REST Reporting API enables developers to use and integrate the Report Builder Analytics services in their applications.As requests for large reports can take a while to generate, the Sizmek API uses an asynchronous technique for requesting reports. With this technique, you send an initial request that specifies the data you want in the report.

Once the report has been generated it will be delivered to you by selected delivery option (email, FTP, or URL).

There are two types of reports:

  • Ad hoc: Defined on a specific date range of data, the report is executed when you save it. After executing the report, the execute response shows the metadata for the report that includes the Execution ID. You use the Execution ID to ping the report to establish if it has failed or completed so that you can either report the reason for the failure or retrieve the completed report by URL, email, or FTP.
  • Scheduled: Defined on a specific date range of data, the report is activated when you save it. When creating this type of report, you define a schedule specifying when you want the report run, its frequency and the period of time that you want the the report to run.

On completion of each scheduled report it is delivered by email or to an FTP. Use the auto-generate tool in the Sizmek Advertising Suite to simulate a JSON report request, and then copy the report request into the code application, and create your report request. The procedure for using the auto-generate tool for both an ad hoc and scheduled report is the same except that for a scheduled report, you must create the schedule when you want the report to run.

Read more about this here:

Loading data

Google Sheets is an online spreadsheet that you can use to share data, but what in case your data currently is on another app or in a different file format, such as TXT or CSV? Don’t worry as we have you covered. Here's how you can import your data into Google Sheets.

If there is a file on your system that you would like to add to a new spreadsheet in Google Sheets, you could do it easily.  

Keep in mind that Google Sheets can import many different file types, such as:

  • Microsoft Excel (.xls,  .xlxm, xlsx, .xltx, .xltm)
  • Text files (.txt)
  • MapInfo (.tab)On your computer or tablet, open a spreadsheet in Google Sheets. Create or open a sheet. Go to the File tab at the top and click Import.

You can choose a file (non-password protected) in one of the following file types:

  • .xls  
  • Xlsm
  • xlsx
  • .xlt

Now choose an import option out of six available options. Keep in mind that not all types of files have all the options.

  1. Create a new spreadsheet: This option allows you to create a spreadsheet from your imported data contained in your new browser tab.
  2. Insert a new sheet:  This option allows you to add new sheets along with the imported data to the existing spreadsheet.
  3. Replace the current sheet: This option allows you to replace the content of the current sheet with the imported data.
  4. Replace a spreadsheet: This option allows you to replace the open spreadsheet with all the data in the imported file.
  5. Append rows to a current sheet: This option allows you to add the imported data to your current sheet after the last row using any data.
  6. Replace data starting at a selected cell:  This option allows you to replace the data contained in a range of selected cells with your imported data.

An optional technique: In case you import a plain text file, such as .txt or .csv, under "Separator character," you have the option to pick what symbol or letter Google Sheets uses for separating cells.

Detect automatically: This option will automatically find some ways to split your data set.

Custom:  You can choose a custom character in order to split your  data.

Now click Import

Keeping data up to date

If you've made it this far, congrats! You probably have a written a program or script to extract your data and move it into Google Docs. Now it's time to think about how you will keep this data up-to-date by loading updated or new data. Of course, you can just replicate all your data every time you have updated your records, but that would be extremely manual and time-consuming.

Luckily there is a better way. The key is building your script so that it can sense incremental updates made to the data.

Thankfully, Sizmek’s API results include fields so that you can identify those records which are new since the last update you made (or since the most recent record you have copied). Once you have taken new data into consideration, you can easily set your script either as a continuous loop or cron job to pull down new data as soon as it appears. And keep in mind that, as with most codes, once you write it, you will need to maintain it.

In case Sizmek changes its API, or if the API sends a field containing a data type that your code does not recognize, you might have to change the script.

The Easiest And Fastest Way To Do It

If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done!

Thankfully, products like Improvado were developed to move data from Sizmek to Google Docs automatically. Using Improvado, you can easily combine the most crucial and relevant data from your ad campaign into a dashboard. You can then connect this data to Google Docs.