Connect Data from Sizmek to Excel Power Query
You can get your Sizmek data into Excel Power Query to make more informed business decisions. This simple and quick guide gives you easy instructions on how you can extract your data from Sizmek and then analyze it in Excel Power Query. Our Sizmek to Excel Power Query connector allows you to access your Sizmek data so you can easily manage various media objects, view metadata, and comments, and get reliable insights and metrics, such as reach, impressions, follower-like ratio, and likes. Integrate your Sizmek with Excel Power Query to turn your Sizmek data into actionable insights.
Sizmek is an ad management platform for advertisers and agencies focused on digital advertising campaigns. The platform engages audiences across any screen on a global scale.
Excel Power Query
Power Query is a great Excel add-in that you can use for data discovery, combining data coming from multiple sources and reshaping your Facebook Ads data. It is an add-in that was introduced in MS Excel 2013 by Microsoft. When you get your data from a file, an external data source, or a data dump/import it comes into MS Excel in a messy and unworkable format.
Excel Power Query is a great way to access, clean and transform all that messy data and then display it in a way that MS Excel prefers and can work with. Power Query also allows you to search and discover valuable data across the enterprise or from several public data sources that are available online and from a variety of other data sources.
Before loading your data into Excel Power Query, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them.
Sizmek API documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes. Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists. In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.
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The Sizmek API enables clients and partners to integrate with the Sizmek advertising platform and data in their own independently built applications. The API provides programmatic access and control to advertising accounts so partners can create campaigns, manage and traffic ads, and retrieve analytics and reporting data.
Read more about how to set up your Sizmek API account here: https://developers.sizmek.com/hc/en-us/articles/360029611991-Introduction-to-the-Sizmek-API
Sizmek REST Reporting API enables developers to use and integrate the Report Builder Analytics services in their applications.As requests for large reports can take a while to generate, the Sizmek API uses an asynchronous technique for requesting reports. With this technique, you send an initial request that specifies the data you want in the report. Once the report has been generated it will be delivered to you by selected delivery option (email, FTP, or URL).
There are two types of reports:
- Ad hoc: Defined on a specific date range of data, the report is executed when you save it. After executing the report, the execute response shows the metadata for the report that includes the Execution ID. You use the Execution ID to ping the report to establish if it has failed or completed so that you can either report the reason for the failure or retrieve the completed report by URL, email, or FTP.
- Scheduled: Defined on a specific date range of data, the report is activated when you save it. When creating this type of report, you define a schedule specifying when you want the report run, its frequency and the period of time that you want the the report to run.
On completion of each scheduled report it is delivered by email or to an FTP. Use the auto-generate tool in the Sizmek Advertising Suite to simulate a JSON report request, and then copy the report request into the code application, and create your report request. The procedure for using the auto-generate tool for both an ad hoc and scheduled report is the same except that for a scheduled report, you must create the schedule when you want the report to run.
Read more about this here: https://developers.sizmek.com/hc/en-us/articles/206688003-Report-Service-API-Reporting-API-Documentation
The first thing that you have to do is import your data. All you have to do is go to the Data tab and then press the Get Data command. Now choose From File and in the resulting menu choose from Workbook. You will now see a file picker menu, and you can navigate to the MS Excel file with the data that you would like to import.
Once you have selected the file that you want to import, you will be presented with a Navigator window. The window will allow you to select the relevant sheets from your workbook which contains the data you want to import. You can see a preview of the data on the right-hand side when you are selecting the sheets. If your workbook has more than one data sheet, which you wanted to import, you can easily select more than one sheet using the Select multiple items checkbox.
Note that this will create a separate query for each sheet that you have selected. This will save you from going through the first couple of steps individually. You can now either choose to Load your data or Edit it. Keep in mind that if you decide to load the data, then it would load into an Excel Table without any transformations applied.
You can also edit the data, and this is where you will be able to apply your data cleaning transformations.
Keeping data up to date
If you've made it this far, congrats!
You probably have a written a program or script to extract your data and move it into Excel Power Query. Now it's time to think about how you will keep this data up-to-date by loading updated or new data. Of course, you can just replicate all your data every time you have updated your records, but that would be extremely manual and time-consuming.
Luckily there is a better way. The key is building your script so that it can sense incremental updates made to the data.
Thankfully, Sizmek’s API results include fields so that you can identify those records which are new since the last update you made (or since the most recent record you have copied). Once you have taken new data into consideration, you can easily set your script either as a continuous loop or cron job to pull down new data as soon as it appears. And keep in mind that, as with most codes, once you write it, you will need to maintain it.
In case Sizmek changes its API, or if the API sends a field containing a data type that your code does not recognize, you might have to change the script.
The Easiest And Fastest Way To Do It
If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done!
Thankfully, products like Improvado were developed to move data from Sizmek to Excel Power Query automatically. Using Improvado, you can easily combine the most crucial and relevant data from your ad campaign into a dashboard. You can then connect this data to Excel Power Query.