Connect Data from Instagram to Excel Power Query

You can get your Instagram data into Excel Power Query to make more informed business decisions. This simple and quick guide gives you easy instructions on how you can extract your data from Instagram and then analyze it in Excel Power Query. Our Instagram to Excel Power Query connector allows you to access your Instagram Business data so you can easily manage various media objects, view metadata, and comments, and get reliable insights and metrics, such as reach, impressions, follower-like ratio, and likes. Integrate your Instagram with Excel Power Query to turn your Instagram data into actionable insights.

Instagram is a very popular and free image and video-sharing app from Facebook. With over one billion active users, Instagram is a leading social media platform. Instagram offers businesses a wide range of incredibly powerful marketing tools. The app is available on Android, Apple iOS, and Windows Phone. Instagram allows people to upload photos and videos to the service and also share them with their online followers or with a specific group of friends. You can choose from different types of ads, like photo ads, carousel ads, video ads, and stories ads. Users can also view, like, and comment on posts shared by their friends on the app. An Instagram account collects data in an Instagram API data warehouse. Companies often have to extract that valuable data for analysis in their business intelligence tools.

Power Query is a great Excel add-in that you can use for data discovery, combining data coming from multiple sources and reshaping your Instagram data. It is an add-in that was introduced in MS Excel 2013 by Microsoft. When you get your data from a file, an external data source, or a data dump/import it comes into MS Excel in a messy and unworkable format. Excel Power Query is a great way to access, clean and transform all that messy data and then display it in a way that MS Excel prefers and can work with. Power Query also allows you to search and discover valuable data across the enterprise or from several public data sources that are available online and from a variety of other data sources.

Extracting data

Before loading your data into Excel Power Query, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them. Instagram API documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes.Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists. In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.

Preparing data

You can retrieve data programmatically through the Instagram API. It is available to all users who use the platform. By leveraging Improvado, you can easily and quickly integrate, connect, and see all your Instagram Insights data flow into Excel. Follow the API documentation, and you will enjoy access to endpoints, like impressions, CTRs, and CPC. You can access the API through the SDKs which Instagram offers. Officially, the platforms support SDKs for PHP and Python, while there’re also a number of SDKs (community supported) for languages such as R, Ruby, and JavaScript. Data will be returned in either CSV or XLS format, and when your report is ready based on the request, you may access it from a URL. You may also export a report that you have created and saved.

Loading data

The first thing that you have to do is import your data. All you have to do is go to the Data tab and then press the Get Data command. Now choose From File and in the resulting menu choose from Workbook. You will now see a file picker menu, and you can navigate to the MS Excel file with the data that you would like to import. Once you have selected the file that you want to import, you will be presented with a Navigator window. The window will allow you to select the relevant sheets from your workbook which contains the data you want to import. You can see a preview of the data on the right-hand side when you are selecting the sheets. If your workbook has more than one data sheet, which you wanted to import, you can easily select more than one sheet using the Select multiple items checkbox. Note that this will create a separate query for each sheet that you have selected. This will save you from going through the first couple of steps individually. You can now either choose to Load your data or Edit it. Keep in mind that if you decide to load the data, then it would load into an Excel Table without any transformations applied. You can also edit the data, and this is where you will be able to apply your data cleaning transformations.

Keeping data up to date

If you've made it this far, congrats! You probably have written a program or script to extract your data and move it into Excel Power Query. Now it's time to think about how you will keep this data up-to-date by loading updated or new data. Of course, you can just replicate all your data every time you have updated your records, but that would be extremely manual and time-consuming. Luckily there is a better way. The key is building your script so that it can sense incremental updates made to the data. Thankfully, Instagram’s API results allow you to identify those records which are new since the last update you made (or since the most recent record you have copied). Once you have taken new data into consideration, you can easily set your script either as a continuous loop or cron job to pull down new data as soon as it appears.

The Easiest And Fastest Way To Do It

If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done! Thankfully, products like Improvado were developed to move data from Instagram to Excel Power Query automatically. Using Improvado, you can easily combine the most crucial and relevant data from your social media ad campaign into a dashboard. You can then connect this data to Excel Power Query.