Connect Data from Google Ads to Google Data Studio

You can get your Google Ads data into Google Data Studio to make more informed business decisions. This simple and quick guide gives you easy instructions on how you can extract your data from Google Ads and then analyze it in Google Data Studio. Our Google Ads to Google Data Studio connector allows you to access your Google Ads data so you can easily manage various media objects, view metadata, and comments, and get reliable insights and metrics, such as reach, impressions, follower-like ratio, and likes. Integrate your Google Ads with Google Data Studio to turn your Google Ads data into actionable insights.

Google Ads

Google Ads is Google’s own advertising service. The service allows you to easily place search results for your website(s) on a SERP (search engine results page) by paying for them. Advertisers usually bid on specific keywords in order to make sure their clickable adverts appear in Google's search results.

As advertisers need to pay for these clicks, it is how Google earns money from search. Google Ads also collects data about various campaigns that businesses can use in order to measure their success or effectiveness.

Google Data Studio

Google Data Studio is an incredible dashboard creating platform and is free. Google Data Studio will help you convert your raw data into customized dashboards and valuable reports without any coding knowledge. The platform provides various prebuilt connectors to multiple database sources, Google products like AdWords and Google Analytics, and CSV files.

You can use Google Data Studio for reporting on Facebook ad campaigns.

Extracting data

Before loading your data into Google Data Studio, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them. Google Ads's documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes.Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists. In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.

Integrate your Google Ads data with Google Data Studio and turn your raw data into valuable and actionable insights. TRY IMPROVADO. You can set up in a matter of minutes.

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Preparing data

For Google Ads, Google offers users a SOAP API. You can get your data into the data warehouse by pulling your data off of Google's servers easily by using the amazing AdWords API's Reporting features.

Note that this is an important subset of this API's functionality, which includes the ability to easily manage ads as well. You may also link your Google Ads and Google Analytics accounts in order to allow your data to cross-pollinate. This is great as it provides richer reporting because of the breadth of data and knowledge that exist in Google Analytics about the individuals who might have viewed or clicked on your ads.

Loading data

To visualize all your data in a report, you have to first connect to the underlying data source. This could be data present in a social media or an advertising platform, a MySQL database, a CSV file, or a Google Sheets spreadsheet, etc.

You require only two things for this:

  • A Google account, and
  • DataNote that Google Data Studio can easily use data from many sources,

such as:

  • BigQuery
  • Attribution 360
  • Campaign Manager, and
  • Cloud Spanner

Once you have signed into your Google account, just go to Google Data Studio. Now click on the + button linked to the Blank new report. Click on CREATE NEW DATA SOURCE in the resulting window at the bottom right corner. Then you will have to select your data source.

To do this, click on the CONNECT button located in the right corner at the top. Customize the data that you want to use in the new window, and, when you are done, click on ADD TO REPORT. Click on the ADD TO REPORT button when you receive a prompt in the pop-up. Now your data will be available in the report.

Now as all your data is available on the report, you have to simply add elements to make use of and analyze the data.

You may choose any number of elements, such as:

  • Bar chart
  • Time series
  • Combo chart
  • Table
  • Pie chart
  • Geo map

You can add an element by clicking Insert (present in the Menu toolbar) and then choose the type you would like.

Keeping data up to date

If you've made it this far, congrats! You probably have a written a program or script to extract your data and move it into Google Data Studio.

Now it's time to think about how you will keep this data up-to-date by loading updated or new data. Of course, you can just replicate all your data every time you have updated your records, but that would be extremely manual and time-consuming.

Luckily there is a better way. The key is building your script so that it can sense incremental updates made to the data.

Thankfully, Google Ads API results include fields so that you can identify those records which are new since the last update you made (or since the most recent record you have copied). Once you have taken new data into consideration, you can easily set your script either as a continuous loop or cron job to pull down new data as soon as it appears.

And keep in mind that, as with most codes, once you write it, you will need to maintain it. In case Google Ads changes its API, or if the API sends a field containing a data type that your code does not recognize, you might have to change the script.

The Easiest And Fastest Way To Do It

If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done!

Thankfully, products like Improvado were developed to move data from Google Ads to Google Data Studio automatically. Using Improvado, you can easily combine the most crucial and relevant data from your ad campaign into a dashboard. You can then connect this data to Google Data Studio.