Connect Data from Facebook Ads to Google Data Studio
Have you ever needed to get Facebook Ads data into Google Data Studio? If yes, you have come to the right place. This simple and quick guide gives you easy instructions on how you can extract your data from Facebook Ads and then analyze it in Google Data Studio.
Facebook is the world's most popular social network, equipped with a powerful advertising network where billions of dollars are spent each year. Marketers love using Facebook Ads ads to reach their target audience at scale.
Google Data Studio is an incredible dashboard creating platform and is free. Google Data Studio will help you convert your raw data into customized dashboards and valuable reports without any coding knowledge. The platform provides various prebuilt connectors to multiple database sources, Google products like AdWords and Google Analytics, and CSV files. You can use Google Data Studio for reporting on Facebook ad campaigns.
Before loading your data into Google Data Studio, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them.
Facebook Ads's documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes. Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists. In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.
You have three options for extracting data from Facebook:
- You can export a report that you have created and saved. All you have to do is navigate to Ads reporting from the Facebook Ads Manager navigation and click on the report and then click Export.
- You can use a tool like Improvado. By leveraging Improvado, you can easily and quickly integrate, connect, and see all your Facebook Ads Insights data flow seamlessly into your desired visualization tool or database. Improvado does not require any technical skills to operate. You can sync your data over with just a few clicks.
To visualize all your data in a report, you have to first connect to the underlying data source. This could be data present in a social media or an advertising platform, like Facebook Ads, a MySQL database, a CSV file, or a Google Sheets spreadsheet, etc.
You require only two things for this:
- A Google account, and
- DataNote that Google Data Studio can easily use data from many sources,
- Attribution 360
- Campaign Manager, and
- Cloud Spanner
Once you have signed into your Google account, just go to Google Data Studio. Now click on the + button linked to the Blank new report. Click on CREATE NEW DATA SOURCE in the resulting window at the bottom right corner. Then you will have to select your data source.
To do this, click on the CONNECT button located in the right corner at the top. Customize the data that you want to use in the new window, and, when you are done, click on ADD TO REPORT. Click on the ADD TO REPORT button when you receive a prompt in the pop-up. Now your data will be available in the report.
Now as all your data is available on the report, you have to simply add elements to make use of and analyze the data.
You may choose any number of elements, such as:
- Bar chart
- Time series
- Combo chart
- Pie chart
- Geo map
You can add an element by clicking Insert (present in the Menu toolbar) and then choose the type you would like.
Keeping data up to date
The key is building your script so that it can sense incremental updates made to the data.
Thankfully, Facebook’s API results include fields like "date" so that you can identify those records which are new since the last update you made (or since the most recent record you have copied). Once you have taken new data into consideration, you can easily set your script either as a continuous loop or cron job to pull down new data as soon as it appears.
The Easiest And Fastest Way To Do It
If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done!
Thankfully, products like Improvado were developed to move data from Facebook to Google Data Studio automatically. Using Improvado, you can easily combine the most crucial and relevant data from your social media ad campaign into a dashboard. You can then connect this data to Google Data Studio.
Integrate your Facebook Ads data with Google Data Studio and turn your raw data into valuable and actionable insights. TRY IMPROVADO. You can set up in a matter of minutes.