Improvado is an ETL platform that extracts data from AppNexus, transforms it, and seamlessly loads the results to Qlik. Speed up your decision-making processes and quickly implement optimizations without wasting time crunching the data.
Use Improvado’s data transformation tool to perform both simple and complex data transformations to fit your business needs.
Simply connect data warehouse to Improvado and start building data pipelines faster, without any code. Anyone who knows Excel can build scalable data pipelines in data warehouse.
Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your database presents many opportunities to increase your marketing efficacy.
Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.
With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.
You are not only getting access to the most advanced and innovative marketer-focused reporting software but also unparalleled customer experience, including:
Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise. Improvado provides a link to more than 200 data sources and connects them with just a few clicks.
Improvado’s approach offers data consolidation on the fly. Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
Connect multiple data sources and analyze them as if they were a single virtual database. You can use Improvado Smart Data Warehouse or connect your own Google BigQuery, Amazon S3, Amazon Redshift, etc.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with the Improvado Mapping Tool.
AppNexus offers a cloud-based platform for buying or selling digital media. A buyer can use AppNexus to bid on an impression-by-impression basis on display advertising based on criteria such as the user, the geography, time of day, etc. A seller of media can use AppNexus to sell their impressions to a syndicated pool of buyers using the same techniques. They also offer a cloud hosting solution tailored to the needs of display advertising companies.
Qlik is a business intelligence platform that provides simple end-to-end data management as well as real-time artificial intelligence analytics. Qlik is great as it has a number of powerful tools for Ads data, such as Qlik Sense and Qlik View. Qlick’s features also include embedded data analytics and developer and high-quality data integration platforms. You can use Qlick to combine all your Marketing data, create custom applications, and share your business insights easily with your different teams on any device.