Test report

How to build the Test dashboard without relaying on technical resources and building data pipelines around it

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Test report

How to build the Test dashboard without relaying on technical resources and building data pipelines around it

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Test report

How to build the Test dashboard without relaying on technical resources and building data pipelines around it

Schedule a demo
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The Challenge

  • My marketing data is never right after I pull it out of the platform.
  • I don’t have SQL skills, but I need to transform my data.
  • I need to compare key metrics’ forecasted values to their actuals across all channels.

The Solution

Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.

  • Everyday control of the performance of ad campaigns.
  • Identify the most efficient campaigns, those that drive more transactions than others.
  • Make data-driven decisions to pause or double down on campaign spend limits.

Key metrics you need to measure

AOV

Knowing the AOV metric helps you evaluate overall marketing efforts and pricing strategy. Also, it can help to compare the performance of different channels on a deeper level.

Cost per Acquisition, also known as Cost per Action or CPA

This marketing metric measures the cumulative costs of a customer taking an action that leads to a conversion.

How to build the Test dashboard

  1. Extract sales data from your CRM or e-Commerce platform - for example, Salesforce, Shopify, or BigCommerce.
  2. Extract data about all your marketing platforms.
  3. Get data on expenses from advertising platforms, such as Facebook Ads, YouTube Ads...
  4. Bring all data to a single, unified format.
  5. Get a log of actions from your Analytics platform, for example - Google Analytics.
  6. Link data about expenses, income, and user actions together using Transformation tools.
  7. Load data in your data warehouse.
  8. Build dashboard in your business intelligence platform.

Customize this dashboard with Improvado

  1. Improvado experts will analyze your marketing stack and define the best data strategy to build insightful dashboards for your business.
  2. Improvado will extract, unify and prepare your data for analysis.
  3. Improvado will load analysis-ready data to your data warehouse or business intelligence tool.

Test report

How to build the Test dashboard without relaying on technical resources and building data pipelines around it

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

The Challenge

  • My marketing data is never right after I pull it out of the platform.
  • I don’t have SQL skills, but I need to transform my data.
  • I need to compare key metrics’ forecasted values to their actuals across all channels.

The Solution

Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.

  • Everyday control of the performance of ad campaigns.
  • Identify the most efficient campaigns, those that drive more transactions than others.
  • Make data-driven decisions to pause or double down on campaign spend limits.

Key metrics you need to measure

AOV

Knowing the AOV metric helps you evaluate overall marketing efforts and pricing strategy. Also, it can help to compare the performance of different channels on a deeper level.

Cost per Acquisition, also known as Cost per Action or CPA

This marketing metric measures the cumulative costs of a customer taking an action that leads to a conversion.

Connectors for this dashboards

Improvado provides over 200 connectors empower your marketing team. For this dashboard you need the following connectors:

How to build the Test dashboard

  1. Extract sales data from your CRM or e-Commerce platform - for example, Salesforce, Shopify, or BigCommerce.
  2. Extract data about all your marketing platforms.
  3. Get data on expenses from advertising platforms, such as Facebook Ads, YouTube Ads...
  4. Bring all data to a single, unified format.
  5. Get a log of actions from your Analytics platform, for example - Google Analytics.
  6. Link data about expenses, income, and user actions together using Transformation tools.
  7. Load data in your data warehouse.
  8. Build dashboard in your business intelligence platform.

Customize this dashboard with Improvado

  1. Improvado experts will analyze your marketing stack and define the best data strategy to build insightful dashboards for your business.
  2. Improvado will extract, unify and prepare your data for analysis.
  3. Improvado will load analysis-ready data to your data warehouse or business intelligence tool.

Test report

How to build the Test dashboard without relaying on technical resources and building data pipelines around it

Automate your marketing data with Improvado

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get all your data from 200+ data sources into one, unified format

Over 200 connectors empower your marketing team to use their favourite tools to map data, build and visualize custom dashboards and more.

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Improvado helps you to get this dashboard in your favorite business intelligence tool

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Connected to the leading data warehouse solutions

Get effective dashboards clearly displaying your marketing's results and KPIs

Connect your business to Improvado and we will do everything for you on a turn-key basis.

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We're here to help with any questions
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SCHEDULE A DEMO

Get effective dashboards clearly
displaying your marketing's results and KPIs

Improvado customer testimonial

We used to have someone doing this manually and it took them about 20 hours a week.

Asher King-Abramson
Partner, Bell Curve

Eliminated 90% of manual reporting hours per week.

Ryan Booth
COO at Chacka Marketing
Improvado customer testimonial

Now, our Tableau reports update daily and Instagram engagement has increased by 50%.

Caroline Ettinger
Afropunk

Our mission is help you get your data wherever you want it to go within your own ecosystem. Getting started is easy!

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