Marketing Analytics Tools

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Custom Dimensions: Including Non-Standard Data in Your Reports

What are custom dimensions in Google Analytics and why are they beneficial?

Ana Laura Zain

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How to Set Up Cross-Device Tracking and Reports in Google Analytics

Cross-device measurement and tracking visitors' behaviour through Google Analytics

Ana Laura Zain

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Marketing “Middleware” Demystified

Middleware is software that connects two or more otherwise separated applications. Middleware software is a large and high growth segment with lots of companies, and hundreds of use cases.

Daniel Kravtsov

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The Best Dashboard Software in 2019

Dashboard software allows you to use charts graphs and tables to visually display your data and tell a story to your team and your company. This is a comprehensive list of the best dashboard software that is available to help us make sense of all the numbers in a beautiful way.

Hailey Friedman

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Sisense Partners with Improvado to Empower Marketing Analytics Leaders

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Selecting a Customer Data Platform (CDP) - A Helpful Guide to Segment vs Tealium vs mParticle vs ActionIQ

Looking to learn about Customer Data Platforms? You're in the right place. We've got all the information you need to choose the right CDP for your company.

Hailey Friedman

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The Best ETL Tools For Every Business in 2019

ETL tools (Extract, Transform and Load) are helping businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights.‍ Choosing the right ETL tools for your business can be a challenge, and that's why we've created this list to help you in your evaluation process.

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Improvado Review

This Improvado review highlights key features of the marketing analytics software including differentiators, pros, cons, and pricing as well as how it compares to alternatives and competitors.

Hailey Friedman

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The Best Data Analysis Tools For Every Business in 2019

Data analysis tools assist in the process of collecting data, organizing data and identify for patterns that tell a story and result in meaningful insights. The following article is meant to help you find the right data analysis software for your business..

Hailey Friedman

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Chartio vs Grow vs Cision vs Ninjacat vs Improvado

Compare the top data extraction tools to find out which is best for you. Chartio vs Grow vs Cision vs Ninjacat vs Improvado.

Hailey Friedman

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Salesforce Acquired Datorama And It Makes A Lot of Sense

On Monday, July 16th 2018, cloud-based CRM giant, Salesforce, announced that it acquired Datorama, a marketing data analytics tool for more than $800 Million in cash.

Hailey Friedman

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TrackMaven Competitors and Alternatives

Click here to learn all about TrackMaven alternatives and competitors, to make sure you are choosing the right data analytics tool for you!

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Origami Logic Alternatives and Competitors

Origami Logic was recently acquired by Intuit. Read all about alternative data marketing software here.