Marketing Analytics Tools

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How to Get Answers from Data if You’re not Data Scientist

Nowadays we have so much marketing data from data aggregation. Having that data is not enough, you also need to know how to benefit from the information that is available to you.

Nikita Bykadarov

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How to Save Money on End-To-End Analytics and Not Regret It

Marketing tools help organizations promote products. With that comes the issue of effectively managing big data. In this article you will learn how to save costs on end-to-end analytics.

Pavel Korchagin

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Review of The Best Data Visualization Tools: Tableau vs Looker vs Power BI [2020 Update]

Comparative review of best data visualization tools Tableau vs Looker vs Power BI vs Google Data Studio. Learn about pricing, differences, pros and cons, how to choose between them.

Hailey Friedman

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Advanced Marketing Analytics: An Overview of the Top Techniques

An overview of the top marketing analytics techniques with a focus on the needs of marketers for data aggregation process

Alex Papageorgiou

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Tapclicks vs Fivetran vs Grow vs Socialbackers vs Improvado

Are you managing multiple active campaigns across platforms such as Adwords or Facebook? If you are, you’re probably know that data aggregation can be very hard.

Hailey Friedman

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The Best Dashboard Software

Dashboard software allows you to use charts graphs and tables to visually display your data and present it to your team or company. This is a list of the best marketing dashboard software that is available nowadays..

Hailey Friedman

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The Best ETL Tools For Every Business

ETL tools (Extract, Transform and Load) are helping businesses wrangle data from different data warehousing tools into uniform, useful and meaningful insights. Choosing the right ETL tools for your business can be a challenge, and that's why we've created this list to help you in your evaluation process.

Simon Sergeev

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The Best Marketing Analytics Tools and Software [2019]

Marketing analytics tools for data aggregation track campaign performance and effectiveness across channels and devices. This article ranks the top marketing data software available for every business.

Hailey Friedman

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The Ultimate Guide to Marketing Analytics in 2020: Templates, Examples, Case Studies, Reports & Dashboards

The guide through the best practices in marketing analytics: terms definitions, basics, common pitfalls, marketing dashboards, spreadsheets, lead tracking, and data visualisation.

Hailey Friedman

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Selecting a Customer Data Platform (CDP) - A Helpful Guide to Segment vs Tealium vs mParticle vs ActionIQ

Looking to learn about Customer Data Platforms? You're in the right place. We've got all the information you need to choose the right CDP for your company.

Hailey Friedman

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Supermetrics Alternatives & Competitors

A complete review of Supermetrics data aggregation tool and it's Alternatives & Competitors

Hailey Friedman

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Top 10 Prescriptive Analytics Tools

Prescriptive analytics can be thought of as the final stage of analytics for businesses. At its core is the idea of business optimization. What is Prescriptive Analytics?

Hailey Friedman

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Digital Media Math 101: Understanding Metrics

Learn the math behind pricing models and performance metrics for digital media and how they can increase your bottom line: CPM, CPC, CPA, CTR, CR, ROI.

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Battle of Video: Facebook vs. YouTube

Comparison of Facebook vs. Youtube as a video platforms for marketers. Comparative stats, key success metrics overview (views, watching time, engagement).

Lianne Neiger

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Top 25 Best Database Management Software

What Is the Best Database Software? Here Are the Top-25 Best Database Software development companies. Most Popular Database Software Like Amazon RDS, Oracle RDBMS, Altibase, Cloudera, Razor SQL, and many others.

Hailey Friedman

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Looker vs Tableau - How to Pick Which is Right for Your Business

Looker vs. Tableau. Is Looker better than Tableau? Leading Data Visualization Platforms Comparison

Hailey Friedman

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12 Best Marketing Dashboard Examples and Templates

Examples of marketing dashboard templates: marketing performance dashboard, digital marketing dashboard, SEO Analytics dashboard, SMM dashboard, and others.

Hailey Friedman

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11 Must-Have Metrics to Include in Your Digital Marketing Report

Overview of necessary digital marketing metrics to apply in a marketing agency or marketing department. Digital marketing dashboard for agencies and marketing executives.

Hailey Friedman

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Enterprise Marketing Analytics Tools That Can Help Large Business for the Better

Marketing analytics tools are extremely helpful in tracking the success of digital ad campaigns, and large enterprises need to take advantage of the best of the best in the SaaS industry.

Simon Sergeev

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How to Set Up Cross-Device Tracking and Reports in Google Analytics

Cross-device measurement and tracking visitors' behaviour through Google Analytics

Ana Laura Zain

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9 Best Marketing Dashboard Examples and Templates [2020]

Description of 9 digital marketing dashboards for performance marketing, SEO analytics, ecommerce marketing, web analytics, social media marketing, and email marketing.

Simon Sergeev

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Top-7 Customer Data Platforms For Digital Marketing Agencies And SMB

A detailed explanation of the top 7 customer data platforms (CDP). What are CDPs? How do they work? How they differ from each other? A helpful guide for digital marketing agencies and medium businesses.

Simon Sergeev

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The Best Marketing Competitive Intelligence tools: Top-23 CI Software

A quick review of the best competitive intelligence tools. Top-23 competitive intelligence software like SEMrush, Alexa, Similarweb, Moz, and many others.

Christos Visvardis

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Custom Dimensions: Including Non-Standard Data in Your Reports

What are custom dimensions in Google Analytics and why are they beneficial?

Ana Laura Zain

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Marketing “Middleware” Demystified

Middleware is software that connects two or more otherwise separated applications. Middleware software is a large and high growth segment with lots of companies, and hundreds of use cases.

Daniel Kravtsov

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Sisense Partners with Improvado to Empower Marketing Analytics Leaders

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Improvado Review

This Improvado review highlights key features of the marketing analytics software including differentiators, pros, cons, and pricing as well as how it compares to alternatives and competitors.

Hailey Friedman

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The Best Data Analysis Tools For Every Business in 2019

Data analysis tools assist in the process of collecting data, organizing data and identify for patterns that tell a story and result in meaningful insights. The following article is meant to help you find the right data analysis software for your business..

Hailey Friedman

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Chartio vs Grow vs Cision vs Ninjacat vs Improvado

Compare the top data extraction tools to find out which is best for you. Chartio vs Grow vs Cision vs Ninjacat vs Improvado.

Hailey Friedman

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Salesforce Acquired Datorama And It Makes A Lot of Sense

On Monday, July 16th 2018, cloud-based CRM giant, Salesforce, announced that it acquired Datorama, a marketing data analytics tool for more than $800 Million in cash.

Hailey Friedman

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TrackMaven Competitors and Alternatives

Click here to learn all about TrackMaven alternatives and competitors, to make sure you are choosing the right data analytics tool for you!

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Origami Logic Alternatives and Competitors

Origami Logic was recently acquired by Intuit. Read all about alternative data marketing software here.