VariaMetrix alternatives for marketing teams

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VariaMetrix alternatives for marketing teams

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VariaMetrix alternatives for marketing teams

Whether you currently using VariaMetrix or trying to get a better understanding of your options when it comes to collecting marketing data, this article was meant to help you.

Thanks to marketing data aggregation tools like Supermetrics, Improvado, Funnel.i, and Adverity, it's easier than ever to automate all your marketing data into reports and dashboards — cutting out 40+ hours/week of wasted time building manual reports.

Now your marketing data can be available for you in real time. So you can make quick optimizations to your campaigns and improve ROI.

In order to figure out which tool is best for you and your business, please read on.

VariaMetrix alternatives for marketing teams

No items found.

Whether you currently using VariaMetrix or trying to get a better understanding of your options when it comes to collecting marketing data, this article was meant to help you.

Thanks to marketing data aggregation tools like Supermetrics, Improvado, Funnel.i, and Adverity, it's easier than ever to automate all your marketing data into reports and dashboards — cutting out 40+ hours/week of wasted time building manual reports.

Now your marketing data can be available for you in real time. So you can make quick optimizations to your campaigns and improve ROI.

In order to figure out which tool is best for you and your business, please read on.

Whether you currently using VariaMetrix or trying to get a better understanding of your options when it comes to collecting marketing data, this article was meant to help you.

Thanks to marketing data aggregation tools like Supermetrics, Improvado, Funnel.i, and Adverity, it's easier than ever to automate all your marketing data into reports and dashboards — cutting out 40+ hours/week of wasted time building manual reports.

Now your marketing data can be available for you in real time. So you can make quick optimizations to your campaigns and improve ROI.

In order to figure out which tool is best for you and your business, please read on.

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an ETL platform that helps businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

You can choose to view your data inside the Improvado dashboard, or you can extract it, download it and send it to a data warehouse or visualize it.

Visualisation platforms supported: Tableau, Looker, Power BI, Qlik, Chartio, Metabase, DOMO, Sisense, Google Data Studio.

Databases supported: MS SQL, MySQL, PostgeSQL, Snowflake, BigQuery, Amazon S3, Amazon Redshift.

Pros:

  • Build stunning dashboards in the visualization platform of your choice (Data Studio, Tableau, Looker and many more).
  • Get all your marketing data in your own database.
  • Speed up decision-making with hourly data updates.
  • Get access to unsampled data from Google Analytics.
  • View ad creatives from within your dashboard.
  • Reduce manual reporting time by 90%.
  • Build robust data pipelines without a single line of code.
  • Full support with a customer service rep included.
  • Flexible setup of custom integration parameters: dynamicmetrics, attribution window, historical data loading, frequency, etc.

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Connectors

Improvado has 200+ Integrations with plans to grow to 500 by the end of 2021. Don’t see what you need? They will build out custom integrations for any data source you request.

Getting started is easy. Be up and running in minutes

We're here to help with any questions
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Year founded:
Company size:
Year founded
Company size

VariaMetrix

VariaMetrix is a marketing analytics platform that helps you surface key insights into your data without a lot of effort.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2015
Company size:
1 - 10
Year founded
2015
Company size
1 - 10

Wicked Reports

Wicked Reports is the leading marketing attribution platform for successful multi-channel marketers of ECommerce, ELearning, and subscription products.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2014
Company size:
10 - 50
Year founded
2014
Company size
10 - 50

Wizaly

The Wizaly platform applies its algorithmic attribution technology to provide you with a holistic and unbiased vision, together with actionable recommendations across your marketing mix.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

What is Power BI Microsoft’s Power BI is a suite of data visualization and business analytic tools. It offers tools to easily analyze, transform and visualize data, including the ability to build reusable models. The software enables users to integrate their apps, so as to deliver reports along with real-time dashboards. Providing a user-friendly interface and excellent data visualization capabilities, users can choose from the Pro plan or a more limited free version.

Year founded:
Company size:

Power BI

What is Power BI Microsoft’s Power BI is a suite of data visualization and business analytic tools. It offers tools to easily analyze, transform and visualize data, including the ability to build reusable models. The software enables users to integrate their apps, so as to deliver reports along with real-time dashboards. Providing a user-friendly interface and excellent data visualization capabilities, users can choose from the Pro plan or a more limited free version.

https://powerbi.microsoft.com/en-us/
Year founded
Company size

Power BI

Who should use Power BI?

If your business favors Microsoft and you have a team of Excel power users, then Power BI will probably work well for you at a low price point. The free version is designed more towards individual users, offering limited storage and other capabilities. Teams will probably want to go with the Pro plan with more storage, faster refresh cycles, and collaboration capabilities.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Creates a single data model from different types of data sources
  • User-friendly
  • Good data visualization capabilities
  • As part of Microsoft business suite, linked to other tools as Excel and SQL Server

Cons

  • Limitations in the free version can be frustrating
  • 3rd party visuals cannot be exported to PowerPoint
  • Could be challenging if you are not a powerful Excel user.

Pricing

Pricing for Microsoft’s Power BI tool ranges from free for individual to $9.99 per month for the Pro plan, as well as more custom pricing for larger deployments.

Alternatives

Google Charts runs on SVG and HTML5, aiming for Android, iOS and total cross-browser compatibility, including older versions of Internet Explorer.

Year founded:
Company size:

Google Charts

Google Charts runs on SVG and HTML5, aiming for Android, iOS and total cross-browser compatibility, including older versions of Internet Explorer.

https://developers.google.com/chart/
Year founded
Company size

Google Charts

Google Charts runs on SVG and HTML5, aiming for Android, iOS and total cross-browser compatibility, including older versions of Internet Explorer. All of the charts you can create are interactive and you may be able zoom in on some of them. The site offers a fairly comprehensive gallery where you can find a variety of types of visualizations and interactions that you can use.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • High quality charts
  • Easy to use and customize.
  • Integration into other Google Drive products
  • Interactive charts

Cons

  • Sometimes the charts have a hard time displaying small data points
  • Could be a bit of a learning curve for some people

Pricing

There is no charge for Google Charts.

Alternatives

Visually is primary a visual content tool, however, do also offer a decent data visualization service with an impressive portfolio.

Year founded:
Company size:

Visually

Visually is primary a visual content tool, however, do also offer a decent data visualization service with an impressive portfolio.

https://visual.ly/
Year founded
Company size

Visually

Visually is primary a visual content tool, however, do also offer a decent data visualization service with an impressive portfolio. Their powerful collaboration platform streamlines the design process, puts you in close communication with your creative team, and delivers your data visualization in a short time. Visually also offers their distribution network for showcasing your project once it’s completed.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Dashboard is very user-friendly.
  • Keep track project assets, communications and reviews.
  • Can invite others to collaborate.

Cons

  • The milestones for some animation projects sometimes aren't accurate
  • Can’t do the visualization yourself

Pricing

You will need to contact the company for a quote.

Alternatives

AdStage is a closed-loop reporting and automation platform designed to help marketers measure campaign performance.

Year founded:
Company size:

Adstage

AdStage is a closed-loop reporting and automation platform designed to help marketers measure campaign performance.

https://www.adstage.io/
Year founded
Company size

Adstage

Adstage is an all-in-one cloud based automation and reporting tool that brings advertising data into a central platform and enables marketers to analyze, visualize, optimize, and report on marketing performance.
This means that marketers gain more control over their campaigns and they save the time that they spend on managing ads. It allows marketers to use both global and separate dashboards to assess the performance of their campaigns and it features many integrations with several other tools and platforms.

The platform aggregates all of your advertising data, gathering it into a single destination. The data can then be visualized, reported, and analyzed to help you optimize the performance of your ads. AdStage is a self-serve tool for marketers working with paid ads, providing complete management and analytics for ad campaigns across many platforms, such as Facebook, Twitter, and AdWords.

It integrates with:

  • Databases like SQL-databases.
  • Visualisation platforms like Google Data Studio.


Some of its features include:

  • Campaign management
  • Customizable reports
  • Performance metrics
  • Drag and drop editing
  • Automation
  • Scheduling
  • Alerts
Company rating
4.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Can organize similar campaigns with folders
  • Simple and clean dashboard
  • Helpful customer support

Cons

  • The manage section of the dashboard isn’t really user friendly
  • There’s no ability to create custom classifications.
  • Lacking several extra features that other platforms have
  • Non-intuitive in some areas of the platform
  • Platforms may need to be reconnected from time to time

Pricing

Pricing starts at $119.00 per month when billed annually for the Starter Plan and goes up to $639 per month for the Elite Plan. There’s also an Enterprise Plan available and businesses can inquire about pricing of this plan.

Alternatives

This software comes with some of the best integration and data management utilities available in the market today.

Year founded:
Company size:

Talend

This software comes with some of the best integration and data management utilities available in the market today.

https://www.talend.com/
Year founded
Company size

Talend

Talend is a cloud data integration platform that allows businesses to integrate all their cloud and on-premises data in one platform, like a cloud data warehouse. It features powerful graphical tools, prebuilt integration templates, and a rich library of components that businesses can use to ease the process.
Businesses are able to scale their data projects with machine learning to meet the modern analytics needs of the market today, and they’re able to easily implement API's and data-as-a-service as part of their event driven architecture.


Some of its features include:

  • Reporting
  • Auditing
  • Data extraction
  • Automation
  • Data analytics
  • Data processing
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • The software can work with different formats including XML, JSON, and CSV.
  • Can easily connect to databases on different platforms.
  • JAVA technology allows users to integrate multiple scripts from libraries around the world.

Cons

High level of customization may require expertise in JAVA.

Pricing

Pricing for Talend Cloud Data Integration is $1,170 per user per month or $12,000 per user per year. this includes both Talend Studio and Pipeline Designer licenses..

Alternatives

Sisense is a business intelligence and data visualization tool for creating visually appealing graphs and reports. The visualization capabilities allows users to create dashboards, charts, and other forms of data visualization with easy through its drag-and-drop feature.

Year founded:
Company size:

Sisense

Sisense is a business intelligence and data visualization tool for creating visually appealing graphs and reports. The visualization capabilities allows users to create dashboards, charts, and other forms of data visualization with easy through its drag-and-drop feature.

https://www.sisense.com/
Year founded
Company size

Sisense

Sisense was designed for businesses who want the ability to view their data in a visual way with minimal help from the IT department. The business intelligence software lets the various business departments gain insight into data to help make data-driven decisions. The company claims that it empowers business analysts, data engineers, and developers to simplify complex data.

Sisense is a business intelligence solution that gives businesses advanced tools to manage and support business data through analytics, visualization, and reporting. It allows businesses to analyze big datasets, gain valuable insights from them, and generate business trends according to the data.
To do this, it allows businesses to source and combine data from many sources and use them in one single database where it transforms and rearranges the data into a single format that the platform can use.
It includes features like dashboards, score cards, data warehousing, ETL tools, and reporting.

Sisense offers many integrations with well-known platforms and services which include: Amazon Redshift, Snowflake, Google BigQuery, MongoDB, Singlestore, Access, Apache Cassandra, Apache Hbase, Apache Phoenix, Apache Spark, Azure Data Lake Storage, Clickhouse, Cosmos DB, Couchbase, DynamoDB, ElasticSearch, Exasol, Google Cloud Spanner, Greenplum, Heroku Postgres, Hive, IBM Cloud SQL Query, IBM Cloudant, IBM DB2, Impala, MariaDB, MarkLogic, MySQL, Neo4j, Oracle, PostgreSQL, Presto, Redis, SAP HANA, SAP Sybase, SAP Sybase IQ, Splunk

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Drag-and-drop dashboard
  • Wide variety of widgets, including graphs and charts
  • Aggregates data from numerous data sources

Cons

  • Slight learning curve with some features
  • Less customization with drag-and-drop dashboard
  • Not as much flexibility as several competitors
  • Images sometimes don’t look the same after exporting
  • Limitations with sorting data

Pricing

Sisense charges customers based on their business needs. You will need to ontact the company for customized pricing details.

Alternatives

AgencyAnalytics helps digital marketing agencies build automated reports for clients. SEO, PPC, social media and more (40+ integrations).

Year founded:
2009
Company size:
1 - 10

AgencyAnalytics

AgencyAnalytics helps digital marketing agencies build automated reports for clients. SEO, PPC, social media and more (40+ integrations).

http://agencyanalytics.com
Year founded
2009
Company size
1 - 10

AgencyAnalytics

AgencyAnalytics is a reporting platform that helps marketing agencies to monitor all their clients’ marketing campaigns in one central place. It helps them to generate reports and dashboards for social analytics, third-party integrations, and SEO auditing.
Its key features include automated reporting, dashboard management, and custom dashboards that allow companies to present data through a variety of charts and statistic widgets. It also has a variety of SEO tools and its rank tracker tool helps businesses to monitor site performance where users can choose to view data from specific locations or to view their global data.
AgencyAnalytics has over 60 integrations with a variety of other tools and platforms.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Automated reporting software.
  • Live dashboards.
  • Complete view of data.
  • Well-designed.
  • Integrations.

Cons

  • Dashboard set up could be a bit easier.
  • White label customization options somewhat limited.
  • Pricing can be confusing.

Pricing

Pricing starts at $49.00 a month for the Freelancer Plan and goes up to $399 per month for the Enterprise Plan.

Alternatives

Get all your marketing data in one place

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