Umbel alternatives for marketing teams

Looking for the best alternatives to the Umbel? Here is the list of top 10 competitors of the Umbel in 2021 with a brief review of their pros, cons, and pricing.

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Website:
http://umbel.com
Year founded::
2011
Company size:
50 - 200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Get to know all Umbel alternatives and choose the one that meets your business requirements. A wide variety of ETL platforms on the market makes it hard to pick an appropriate solution. Thus, we've compiled a list of Umbel alternatives, named each solution's pros and cons, killer features, and reviews. This list explains what data integration tools offer the highest value for your company and help you make an informed decision.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Top 10 Alternatives to Umbel in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an ETL platform that helps businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

You can choose to view your data inside the Improvado dashboard, or you can extract it, download it and send it to a data warehouse or visualize it.

Visualisation platforms supported: Tableau, Looker, Power BI, Qlik, Chartio, Metabase, DOMO, Sisense, Google Data Studio.

Databases supported: MS SQL, MySQL, PostgeSQL, Snowflake, BigQuery, Amazon S3, Amazon Redshift.

Pros:

  • Build stunning dashboards in the visualization platform of your choice (Data Studio, Tableau, Looker and many more).
  • Get all your marketing data in your own database.
  • Speed up decision-making with hourly data updates.
  • Get access to unsampled data from Google Analytics.
  • View ad creatives from within your dashboard.
  • Reduce manual reporting time by 90%.
  • Build robust data pipelines without a single line of code.
  • Full support with a customer service rep included.
  • Flexible setup of custom integration parameters: dynamicmetrics, attribution window, historical data loading, frequency, etc.

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Connectors

Improvado has 200+ Integrations with plans to grow to 500 by the end of 2021. Don’t see what you need? They will build out custom integrations for any data source you request.

Reviews

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Improvado really saves a lot of time regarding the setup of big data sets

Alexander F
Online Marketing Trainee

Improvado really saves a lot of time regarding the setup of big data sets.

Read the case study

Try Improvado

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Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.

Year founded:
Company size:

Parabola

Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.

https://parabola.io/
Year founded
Company size

Parabola

Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.

Once all the different data resources are available on screen, they can be linked together to form a database schema. This is then used by the administrator to gain useful insights into many different business elements including sales performance and business excellence.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • One of the best technical support teams in the market.
  • Front page display makes sophisticated data extraction look easy.
  • Easy to understand for users with minimal data analytics experience.
  • No need to hire a dedicated resource to operate this tool.
  • Allows users to prepare complex reports in no time.

Cons

Some attractive features missing including a live streaming display.

Pricing

Parabola is one of the cheapest options available in the market today. The software provider offers a free plan as well which includes a dedicated link to a single data resource of the client’s choice. Premium packages start from $9 a month. The price may vary based on the size of the organization, the number of rows being analyzed, and the frequency of data migration.

Alternatives

Year founded:
2013
Company size:
50 - 200
Year founded
2013
Company size
50 - 200

Usermind

Usermind empowers enterprises to actively shape customer experiences with the first real-time Experience Orchestration (XO) Platform.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2004
Company size:
10 - 50
Year founded
2004
Company size
10 - 50

VEMT

Persuasion Marketing Platform: We deliver cloud technology to persuade customers and increase customer loyalty.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

What is Ninjacat? Ninjacat is a supposedly all-in-one tool for marketing analytics, focusing on budget monitoring, PPC reporting, and SEO reporting.

Year founded:
Company size:

Ninjacat

What is Ninjacat? Ninjacat is a supposedly all-in-one tool for marketing analytics, focusing on budget monitoring, PPC reporting, and SEO reporting.

https://www.ninjacat.io/
Year founded
Company size

Ninjacat

Who should use Ninjacat?

The tool is designed to be an all-in-one platform to help digital marketers and agencies with reporting, call tracking, and monitoring. Ninjacat integrates with the commonly used social media, SEO, PPC, call tracking, and display channels used by marketers, offering a way to automate reporting and monitor campaigns and budgets. The tool boasts that it offers over 750 data sources. If you need a single platform for SEO, PPC, and other reporting, Ninjacat may be a good option, however, the cost may be a bit too much for small businesses.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Can isolate and customize metrics
  • Provides data in a single report that’s easy to read
  • Over 750 data sources    

Cons

  • Onboarding can be a time consuming and tedious process
  • There are often extra fees
  • The Ninjacat platform is rather non-intuitive
  • Changes aren’t always displayed right away
  • It can take some time for changes to appear
  • The platform may be a bit cost prohibitive for smaller businesses

Pricing

Ninjacat charges its users based on a subscription. The company does offer a free trial.

Alternatives

Year founded:
2013
Company size:
1 - 10
Year founded
2013
Company size
1 - 10

Yeti Data

Yeti Data’s analytic apps, powered by our Yeti Snowflake technology help you understand how effective each customer touch is with our data-driven approach.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Segment makes it “dead simple” to retrieve data from customer touch points across the board.

Year founded:
2012
Company size:
200 - 500

Segment

Segment makes it “dead simple” to retrieve data from customer touch points across the board.

https://segment.com/
Year founded
2012
Company size
200 - 500

Segment

Segment is a customer data platform that assists their users in collecting, cleaning, and controlling huge amounts of customer data. cEasy data collection, integration, and management is what customers get from Segment. Analytics, marketing, growth, and almost any other goal is made much easier with Segment’s meaningful data capture.

It integrates with:

  • Databases like Redshift, PostgreSQL, BigQuery, Azure, IBM Db2, Snowflake.
  • Visualisation platforms like Chartio, Mode, Tableau, Looker, Periscope Data, Bime, JackDB, Redash, Rakam, Mprove, IBM Cognos.

Features
Segment makes it easy for customers to collect data from their websites, other tools, and applications. Its data toolkit can be shared with all employees for smooth teamwork. The platform also integrates new tools, manages data quality, and maintains data pipelines so their customers don’t have to.
Segment also lets customers build and maintain ETL pipelines from different tools. Their API comes with native library sources for every language. Interactions with customers are improved with unique personalized experiences.
Users can rest assured that their data is protected with a tracking schema. The platform uses powerful tools that keep their customers’ data private.

Company rating
4.7
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5

Pros

  • Easy to set up
  • Integrates with other tools well for the most part
  • Takes the burden off your dev team because they don’t need to create an API every time there is a new integration
  • Extreme flexibility with the data
  • Have a free tier of pricing

Cons

  • Not all integrations are seamless
  • Sometimes things get hairy with the integrations and you do need to rely on dev help from your team
  • Pricing structure is not small business friendly - at scale, the cost can spiral pretty rapidly


Pricing

Segment prices in tiers:

Alternatives

What is Chartio? Chartio is a cloud-based business intelligence platform that helps manage day-to-day business operations, as well as track marketing efforts.

Year founded:
2010
Company size:
50 - 200

Chartio

What is Chartio? Chartio is a cloud-based business intelligence platform that helps manage day-to-day business operations, as well as track marketing efforts.

https://chartio.com/
Year founded
2010
Company size
50 - 200

Chartio

Who should use Chartio?

The software provides business owners, product teams, data analysts, and marketers with helpful organizational tools. Chartio offers a central dashboard and functions for data exploration with the ability to present data from multiple sources in a variety of charts. The main fault with Chartio, however, is that is some users may be faced with a steep learning curve, particularly if they are new to business intelligence or don’t have any knowledge of SQL.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

  • Can handle complex queries
  • Ability to write SQL
  • Displays data in colorful, simple charts

Cons

  • The user interface can be difficult to learn.
  • It’s known for being expensive.
  • Some charts may require knowledge of SQL
  • Types of charts are limited

Pricing

Chartio does custom pricing. You can contact the company for a quote.

Alternatives

What is Reportgarden? Reportgarden is a marketing agency software that offers tools for managing clients and campaigns, as well as reporting, within a single platform.

Year founded:
2013
Company size:

Reportgarden

What is Reportgarden? Reportgarden is a marketing agency software that offers tools for managing clients and campaigns, as well as reporting, within a single platform.

https://reportgarden.com/
Year founded
2013
Company size

Reportgarden

Who should use Reportgarden?

ReportGarden is useful for agencies who need to create reports, invoices, and site audits for multiple clients, as well as manage campaign budgets.

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Good filtering capabilities and generate reports quickly
  • Ability to create client-specific dashboards and schedule reports

Cons

  • Can be difficult to figure out what some of the reports mean
  • Doesn’t provide much granular data
  • Can sometimes lag

Pricing

Plans for Reportgarden start at $149 per month for its Standard Plan. The company also offers a seven-day free trial of its platform.

Alternatives

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