TrafficGuard alternatives for marketing teams

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Looking for the best alternatives to the TrafficGuard? Here is the list of top 10 competitors of the TrafficGuard in 2021 with a brief review of their pros, cons, and pricing.

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TrafficGuard alternatives for marketing teams

Looking for the best alternatives to the TrafficGuard? Here is the list of top 10 competitors of the TrafficGuard in 2021 with a brief review of their pros, cons, and pricing.

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TrafficGuard alternatives for marketing teams

TrafficGuard alternatives for marketing teams

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Top alternatives

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an ETL platform that helps businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

You can choose to view your data inside the Improvado dashboard, or you can extract it, download it and send it to a data warehouse or visualize it.

Visualisation platforms supported: Tableau, Looker, Power BI, Qlik, Chartio, Metabase, DOMO, Sisense, Google Data Studio.

Databases supported: MS SQL, MySQL, PostgeSQL, Snowflake, BigQuery, Amazon S3, Amazon Redshift.

Pros:

  • Build stunning dashboards in the visualization platform of your choice (Data Studio, Tableau, Looker and many more).
  • Get all your marketing data in your own database.
  • Speed up decision-making with hourly data updates.
  • Get access to unsampled data from Google Analytics.
  • View ad creatives from within your dashboard.
  • Reduce manual reporting time by 90%.
  • Build robust data pipelines without a single line of code.
  • Full support with a customer service rep included.
  • Flexible setup of custom integration parameters: dynamicmetrics, attribution window, historical data loading, frequency, etc.

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Connectors

Improvado has 200+ Integrations with plans to grow to 500 by the end of 2021. Don’t see what you need? They will build out custom integrations for any data source you request.

Reviews

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Improvado really saves a lot of time regarding the setup of big data sets

Alexander F
Online Marketing Trainee

Improvado really saves a lot of time regarding the setup of big data sets.

Read the case study

Try Improvado

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Year founded:
2016
Company size:
10 - 50
Year founded
2016
Company size
10 - 50

TrafficGuard

Triple layered ad fraud protection for brands, agencies and ad networks.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2008
Company size:
10 - 50
Year founded
2008
Company size
10 - 50

Trakken

Consulting regarding to Web Analysis and Conversion Optimization.Data driven Business Optimization for systematic imoprovement of Websites by Web Analysis and A/B testing.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2009
Company size:
10 - 50
Year founded
2009
Company size
10 - 50

Tru Measure

Marketing Dashboards and Digital Analytics on Tru Measure…

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
Company size:
Year founded
Company size

VariaMetrix

VariaMetrix is a marketing analytics platform that helps you surface key insights into your data without a lot of effort.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2015
Company size:
1 - 10
Year founded
2015
Company size
1 - 10

Wicked Reports

Wicked Reports is the leading marketing attribution platform for successful multi-channel marketers of ECommerce, ELearning, and subscription products.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2014
Company size:
10 - 50
Year founded
2014
Company size
10 - 50

Wizaly

The Wizaly platform applies its algorithmic attribution technology to provide you with a holistic and unbiased vision, together with actionable recommendations across your marketing mix.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

What is Power BI Microsoft’s Power BI is a suite of data visualization and business analytic tools. It offers tools to easily analyze, transform and visualize data, including the ability to build reusable models. The software enables users to integrate their apps, so as to deliver reports along with real-time dashboards. Providing a user-friendly interface and excellent data visualization capabilities, users can choose from the Pro plan or a more limited free version.

Year founded:
Company size:

Power BI

What is Power BI Microsoft’s Power BI is a suite of data visualization and business analytic tools. It offers tools to easily analyze, transform and visualize data, including the ability to build reusable models. The software enables users to integrate their apps, so as to deliver reports along with real-time dashboards. Providing a user-friendly interface and excellent data visualization capabilities, users can choose from the Pro plan or a more limited free version.

https://powerbi.microsoft.com/en-us/
Year founded
Company size

Power BI

Who should use Power BI?

If your business favors Microsoft and you have a team of Excel power users, then Power BI will probably work well for you at a low price point. The free version is designed more towards individual users, offering limited storage and other capabilities. Teams will probably want to go with the Pro plan with more storage, faster refresh cycles, and collaboration capabilities.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Creates a single data model from different types of data sources
  • User-friendly
  • Good data visualization capabilities
  • As part of Microsoft business suite, linked to other tools as Excel and SQL Server

Cons

  • Limitations in the free version can be frustrating
  • 3rd party visuals cannot be exported to PowerPoint
  • Could be challenging if you are not a powerful Excel user.

Pricing

Pricing for Microsoft’s Power BI tool ranges from free for individual to $9.99 per month for the Pro plan, as well as more custom pricing for larger deployments.

Alternatives

Google Charts runs on SVG and HTML5, aiming for Android, iOS and total cross-browser compatibility, including older versions of Internet Explorer.

Year founded:
Company size:

Google Charts

Google Charts runs on SVG and HTML5, aiming for Android, iOS and total cross-browser compatibility, including older versions of Internet Explorer.

https://developers.google.com/chart/
Year founded
Company size

Google Charts

Google Charts runs on SVG and HTML5, aiming for Android, iOS and total cross-browser compatibility, including older versions of Internet Explorer. All of the charts you can create are interactive and you may be able zoom in on some of them. The site offers a fairly comprehensive gallery where you can find a variety of types of visualizations and interactions that you can use.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • High quality charts
  • Easy to use and customize.
  • Integration into other Google Drive products
  • Interactive charts

Cons

  • Sometimes the charts have a hard time displaying small data points
  • Could be a bit of a learning curve for some people

Pricing

There is no charge for Google Charts.

Alternatives

Visually is primary a visual content tool, however, do also offer a decent data visualization service with an impressive portfolio.

Year founded:
Company size:

Visually

Visually is primary a visual content tool, however, do also offer a decent data visualization service with an impressive portfolio.

https://visual.ly/
Year founded
Company size

Visually

Visually is primary a visual content tool, however, do also offer a decent data visualization service with an impressive portfolio. Their powerful collaboration platform streamlines the design process, puts you in close communication with your creative team, and delivers your data visualization in a short time. Visually also offers their distribution network for showcasing your project once it’s completed.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Dashboard is very user-friendly.
  • Keep track project assets, communications and reviews.
  • Can invite others to collaborate.

Cons

  • The milestones for some animation projects sometimes aren't accurate
  • Can’t do the visualization yourself

Pricing

You will need to contact the company for a quote.

Alternatives

AdStage is a closed-loop reporting and automation platform designed to help marketers measure campaign performance.

Year founded:
Company size:

Adstage

AdStage is a closed-loop reporting and automation platform designed to help marketers measure campaign performance.

https://www.adstage.io/
Year founded
Company size

Adstage

Adstage is an all-in-one cloud based automation and reporting tool that brings advertising data into a central platform and enables marketers to analyze, visualize, optimize, and report on marketing performance.
This means that marketers gain more control over their campaigns and they save the time that they spend on managing ads. It allows marketers to use both global and separate dashboards to assess the performance of their campaigns and it features many integrations with several other tools and platforms.

The platform aggregates all of your advertising data, gathering it into a single destination. The data can then be visualized, reported, and analyzed to help you optimize the performance of your ads. AdStage is a self-serve tool for marketers working with paid ads, providing complete management and analytics for ad campaigns across many platforms, such as Facebook, Twitter, and AdWords.

It integrates with:

  • Databases like SQL-databases.
  • Visualisation platforms like Google Data Studio.


Some of its features include:

  • Campaign management
  • Customizable reports
  • Performance metrics
  • Drag and drop editing
  • Automation
  • Scheduling
  • Alerts
Company rating
4.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Can organize similar campaigns with folders
  • Simple and clean dashboard
  • Helpful customer support

Cons

  • The manage section of the dashboard isn’t really user friendly
  • There’s no ability to create custom classifications.
  • Lacking several extra features that other platforms have
  • Non-intuitive in some areas of the platform
  • Platforms may need to be reconnected from time to time

Pricing

Pricing starts at $119.00 per month when billed annually for the Starter Plan and goes up to $639 per month for the Elite Plan. There’s also an Enterprise Plan available and businesses can inquire about pricing of this plan.

Alternatives

Get all your marketing data in one place

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