Tail alternatives for marketing teams

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Tail alternatives for marketing teams

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Tail alternatives for marketing teams

Whether you currently using Tail or trying to get a better understanding of your options when it comes to collecting marketing data, this article was meant to help you.

Thanks to marketing data aggregation tools like Supermetrics, Improvado, Funnel.i, and Adverity, it's easier than ever to automate all your marketing data into reports and dashboards — cutting out 40+ hours/week of wasted time building manual reports.

Now your marketing data can be available for you in real time. So you can make quick optimizations to your campaigns and improve ROI.

In order to figure out which tool is best for you and your business, please read on.

Tail alternatives for marketing teams

No items found.

Whether you currently using Tail or trying to get a better understanding of your options when it comes to collecting marketing data, this article was meant to help you.

Thanks to marketing data aggregation tools like Supermetrics, Improvado, Funnel.i, and Adverity, it's easier than ever to automate all your marketing data into reports and dashboards — cutting out 40+ hours/week of wasted time building manual reports.

Now your marketing data can be available for you in real time. So you can make quick optimizations to your campaigns and improve ROI.

In order to figure out which tool is best for you and your business, please read on.

Whether you currently using Tail or trying to get a better understanding of your options when it comes to collecting marketing data, this article was meant to help you.

Thanks to marketing data aggregation tools like Supermetrics, Improvado, Funnel.i, and Adverity, it's easier than ever to automate all your marketing data into reports and dashboards — cutting out 40+ hours/week of wasted time building manual reports.

Now your marketing data can be available for you in real time. So you can make quick optimizations to your campaigns and improve ROI.

In order to figure out which tool is best for you and your business, please read on.

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an ETL platform that helps businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

You can choose to view your data inside the Improvado dashboard, or you can extract it, download it and send it to a data warehouse or visualize it.

Visualisation platforms supported: Tableau, Looker, Power BI, Qlik, Chartio, Metabase, DOMO, Sisense, Google Data Studio.

Databases supported: MS SQL, MySQL, PostgeSQL, Snowflake, BigQuery, Amazon S3, Amazon Redshift.

Pros:

  • Build stunning dashboards in the visualization platform of your choice (Data Studio, Tableau, Looker and many more).
  • Get all your marketing data in your own database.
  • Speed up decision-making with hourly data updates.
  • Get access to unsampled data from Google Analytics.
  • View ad creatives from within your dashboard.
  • Reduce manual reporting time by 90%.
  • Build robust data pipelines without a single line of code.
  • Full support with a customer service rep included.
  • Flexible setup of custom integration parameters: dynamicmetrics, attribution window, historical data loading, frequency, etc.

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Connectors

Improvado has 200+ Integrations with plans to grow to 500 by the end of 2021. Don’t see what you need? They will build out custom integrations for any data source you request.

Getting started is easy. Be up and running in minutes

We're here to help with any questions
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Year founded:
2012
Company size:
10 - 50
Year founded
2012
Company size
10 - 50

Tail

A Tail DMP traz uma suíte completa de soluções para gestão de audiências e geomarketing, através de uma plataforma de big data analytics cross devices. Audience Center , CRM Onboard, Location Based, Geobehavior e Web Behavior Data, Ad Verification e Vitrine Inteligente, tudo para Desktop e Mobile

Company rating
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2006
Company size:
1 - 10

Troparé Inc.

http://tropare.com
Year founded
2006
Company size
1 - 10

Troparé Inc.

Simplify Your Process, Supercharge Your Results. - Troparé, Inc. offers a B2B enterprise data-management platform with best-in-class marketing, sales, and location-based predictive prospecting solutions empowering business professionals to overcome the challenges of working with big-data.

Company rating
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2010
Company size:
200 - 500
Year founded
2010
Company size
200 - 500

Vserv

Grow your business with Mobile Advertising. People-based marketing made sharper with Vserv Authentic Data. Leverage our data across multiple channels.

Company rating
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Pros

Cons

Pricing

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Hevo Data provides real-time data pipelines for reporting and analytics. No more writing and maintaining scripts to fetch data, focus on bigger things.

Website:
Year founded:
Company size:
10 - 50

Hevo Data

Hevo Data provides real-time data pipelines for reporting and analytics. No more writing and maintaining scripts to fetch data, focus on bigger things.

Year founded
Company size
10 - 50

Hevo Data

Hevo Data is in no-code data pipeline platform that lets organizations integrate, clean, and bring data together from multiple sources into their data warehouse.

Hevo Data has only 100 Integrations.
It integrates with:

  • Databases like Redshift, Snowflake, BigQuery, PostgreSQL, MariaDB, MySQL, Aurora, MS SQL, TokuDB.
  • Storage solutions like Amazon S3, Google Cloud Storage, and Google Drive.
  • Marketing tools like Mailchimp, Appsflyer, and HubSpot.
  • Analytics tools like Google Analytics, Optimizely, and Google Search Console.
  • Visualisation platforms like Tableau, Looker, PowerBI, Chartio, Metabase, Redash, Superset, Periscope Data.

Its key features include real-time data replication, data schema management, pipeline visibility, data transformation and an interrupted data flow.

Company rating
4.8
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2012
Company size:
10 - 50
Year founded
2012
Company size
10 - 50

Data Virtuality

Data Virtuality is a data integration platform that gives customers easy data centralization, access and management. It can be hosted on-premises or in the cloud.
Data Virtuality helps customers to cut down their development time by up to 80% and gives access to their data in minutes. By using SQL, the tool also ensures that customers can automate their data workflows easily and quickly.

Data Virtuality integrates business intelligence (BI tools) software as well, such as Yellowfin, Spotfire, Microsoft Excel, and 7Analyse. The company also promises that any data source, or connector, that isn’t already part of their service can be built for customers.

It integrates with:

  • Databases like Snowflake, Exasol, Redshift, MySQL, PostgreSQL.
  • Visualisation platforms like Tableau, Looker.

Features
With this tool, customers have a central data hub that is easily used to perform analytics and stay informed about what’s happening with their data.
Data can be accessed in real-time for accurate reports and intelligence. The sophisticated software is equipped to enhance marketing analytics. Because it is fully SQL-based, users have flexibility when working with their data.
Data Virtuality is user-friendly, so even non-technical customers can enjoy all the benefits and features on offer.

Company rating
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2011
Company size:
50 - 200
Year founded
2011
Company size
50 - 200

Treasure Data

Treasure Data was built to simplify customer data management and to help companies transform customer experiences by identifying, engaging, and acquiring customers efficiently with a flexible, scalable solution. Its configurable platform has a comprehensive connected network that allows companies to adapt it to their existing technology stack and futureproof their customer data initiatives.
This allows businesses to drive outstanding customer experiences by using rich customer data for insights.

It integrates with:

  • Databases like Redshift, ElasticCloud, BigQuery, MS SQL Server, MongoDB, MySQL, PostgreSQL, Snowflake, Treasure Data.
  • Visualisation platforms like Birst, Chartio, DOMO, Looker, JasperSoft, JasperReports, Metabase, PowerBI, MODE, Pentaho, QlikView, QlikSense, Redash, Slemma, Tableau.

Some of its features include:

  • Data integration from various services and devices
  • Data pipeline
  • Data management
  • Profile management
  • Customer segmentation and journey orchestration
  • Dynamic segment insights
  • Predictive and lookalike modeling
Company rating
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Pros

  • Fast support
  • Constant improvements
  • Fast and efficient data consolidation
  • Pleasing user interface

Cons

  • Some interfaces not that user friendly
  • Workflow management could be easier
  • Documentation could be a bit better

Pricing

Treasure Data’s pricing is not available on its website and they require that customers contact them to develop a pricing solution fit to the customer's needs.

Alternatives

Rivery is an intuitive SaaS ELT platform to the cloud, streams your data in an easy and fast & most efficient way!

Website:
Year founded:
Company size:
10 - 50

Rivery

Rivery is an intuitive SaaS ELT platform to the cloud, streams your data in an easy and fast & most efficient way!

Year founded
Company size
10 - 50

Rivery

Rivery is a fully managed DataOps platform and business intelligence tool which automates and orchestrates all data processes and lets businesses unlock powerful insights and the possibilities hidden within their data. Its data integration platform consolidates, transforms, and manages all the company’s internal and external data sources in the cloud.
For this reason, companies use it to consolidate, orchestrate, and manage all their data sources with ease and efficiency. This eliminates excessive costs and allows businesses to focus on interpreting their business intelligence.

It integrates with:

  • Databases like Aurora, Redshift, S3, Azure Blob Storage, Azure Data Lake, Azure Synapse Analytics, Google Big Query, Google Cloud Storage, PostgreSQL, Snowflake, Treasure Data.
  • Visualisation platforms like Tableau, Looker.


Some of its features include:

  • Custom data integration
  • Data transformation
  • Cloud data migration
  • Enterprise DataOPS
  • Cloud data lake
  • Sales data management
  • Marketing analytics
  • Auto migration
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Pipelines created easily
  • Excellent support
  • Easy to use
  • Flexible pricing structure

Cons

  • Dependencies can be hard to manage
  • Field or settings can often be complicated to select when using a new data source
  • Documentation could be improved

Pricing

Pricing varies between $10 - 50 000 per year for the Annual Base package and companies should contact them for pricing on the Annual Enterprise package.

Alternatives

Year founded:
2014
Company size:
1 - 10

Abis-Cloud

abis-cloud.de
Year founded
2014
Company size
1 - 10

Abis-Cloud

Collaboration is the key for modern business analytics tools. Data will get smarter with teamwork. That's why we build the ABIS Analytics Cloud Platform.

Company rating
3.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Website:
adeptia.com
Year founded:
2000
Company size:
50 - 200
Year founded
2000
Company size
50 - 200

Adeptia

Use Adeptia’s self-service integration solution to turn your onboarding faster from months to minutes (80%) and provide delightful customer experiences.

Company rating
3.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
1998
Company size:
5,000 - 10,000
Year founded
1998
Company size
5,000 - 10,000

Akamai

Akamai Technologies, Inc. is engaged in providing cloud services for delivering, optimizing and securing content and business applications over the Internet. The Company is involved in offering content delivery network (CDN) services. Its services include the delivery of content, applications and software over the Internet, as well as mobile and security solutions. Its solutions include Performance and Security Solutions, Media Delivery Solutions, and Service and Support Solutions. Its Performance and Security Solutions include Web and Mobile Performance Solutions, Cloud Security Solutions, Enterprise Solutions and Network Operator Solutions. The Media Delivery Solutions offerings include Adaptive Delivery solutions, Download Delivery offerings, Infinite Media Acceleration solutions Media Services and Media Analytics. It offers a range of professional services and solutions designed to assist its customers with integrating, configuring, optimizing and managing its core offerings.

Company rating
out of
5
Easy to setup
out of
5
Quality of support
out of
5

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Pricing

Alternatives

Get all your marketing data in one place

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