Tableau alternatives for marketing teams

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Looking for the best alternatives to the Tableau? Here is the list of top 10 competitors of the Tableau in 2021 with a brief review of their pros, cons, and pricing.

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Tableau alternatives for marketing teams

Looking for the best alternatives to the Tableau? Here is the list of top 10 competitors of the Tableau in 2021 with a brief review of their pros, cons, and pricing.

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Tableau alternatives for marketing teams

Tableau alternatives for marketing teams

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Top alternatives

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an ETL platform that helps businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

You can choose to view your data inside the Improvado dashboard, or you can extract it, download it and send it to a data warehouse or visualize it.

Visualisation platforms supported: Tableau, Looker, Power BI, Qlik, Chartio, Metabase, DOMO, Sisense, Google Data Studio.

Databases supported: MS SQL, MySQL, PostgeSQL, Snowflake, BigQuery, Amazon S3, Amazon Redshift.

Pros:

  • Build stunning dashboards in the visualization platform of your choice (Data Studio, Tableau, Looker and many more).
  • Get all your marketing data in your own database.
  • Speed up decision-making with hourly data updates.
  • Get access to unsampled data from Google Analytics.
  • View ad creatives from within your dashboard.
  • Reduce manual reporting time by 90%.
  • Build robust data pipelines without a single line of code.
  • Full support with a customer service rep included.
  • Flexible setup of custom integration parameters: dynamicmetrics, attribution window, historical data loading, frequency, etc.

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Connectors

Improvado has 200+ Integrations with plans to grow to 500 by the end of 2021. Don’t see what you need? They will build out custom integrations for any data source you request.

Reviews

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Improvado really saves a lot of time regarding the setup of big data sets

Alexander F
Online Marketing Trainee

Improvado really saves a lot of time regarding the setup of big data sets.

Read the case study

Try Improvado

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What is Tableau? Tableau is a visualization tool that helps businesses transform their data into insights that can lead to action. The tool makes it easy to connect data in almost any format from almost any source. Interactive dashboard with visual analytics can be created with simple dragging and dropping, and data transformed in graphs, maps, charts, and other visualizations.

Year founded:
2003
Company size:
1,000 - 5,000

Tableau

What is Tableau? Tableau is a visualization tool that helps businesses transform their data into insights that can lead to action. The tool makes it easy to connect data in almost any format from almost any source. Interactive dashboard with visual analytics can be created with simple dragging and dropping, and data transformed in graphs, maps, charts, and other visualizations.

https://www.tableau.com/
Year founded
2003
Company size
1,000 - 5,000

Tableau

Who should use Tableau?

Data analysts, or really anyone who needs to make sense of any business data, can use Tableau to easily read data and gain valuable insights. The tool can be a helpful way of keeping track of progress for businesses that have many clients, and there is no need for any coding expertise to use Tableau. With an option for cloud hosting, it may also be a good option for those who don’t want more software installed on-site.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Versatile features
  • Intuitive user interface
  • Customizable dashboards
  • Extensive offering of data source integrations

Cons

  • Dashboards can sometimes be a bit slow
  • Somewhat limited graphs
  • Larger data  files can take some longer to load

Pricing

There is a set of plans starting at $12 per month for hosting the tool on public cloud or on-premise, and another set of plans starting at $15 per month for being fully hosted by Tableau.

Alternatives

Year founded:
1997
Company size:
10 - 50
Year founded
1997
Company size
10 - 50

Thinkmap

Thinkmap, Inc. develops and markets software that uses visualization to facilitate communication, learning, and discovery. We specialize in user interfaces and visualization mechanisms that allow end-users to more effectively browse and understand complex information.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2004
Company size:
10 - 50
Year founded
2004
Company size
10 - 50

Tiq.Solutions

Gewinnen Sie wertvolle Erkenntnisse aus Ihren Daten. Wir bieten ihnen individuelle Lösungen für Big Data, Business Intelligence und Advanced Analytics.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2017
Company size:
10 - 50
Year founded
2017
Company size
10 - 50

TrackAd

Digital Performance for Marketing Professionals

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2005
Company size:
10 - 50
Year founded
2005
Company size
10 - 50

Transpara

Transpara Visual KPI: A single real-time view of operations across all data sources and on any device. Operations dashboards, KPIs, alerts and analytics.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2012
Company size:
Year founded
2012
Company size

Visage

Help your entire organization become Brand Storytellers. It's now possible for everyone to create effective infographics, presentations, and reports.

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2013
Company size:
1 - 10

Visible VC Inc

http://visible.vc
Year founded
2013
Company size
1 - 10

Visible VC Inc

Engage your investors with automatic, data-driven investor updates they can access anywhere.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2002
Company size:
10 - 50
Year founded
2002
Company size
10 - 50

Visokio

Unified data processing, analytics and reporting. A smart experience on any device.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2007
Company size:
10 - 50
Year founded
2007
Company size
10 - 50

VisualizeROI

VisualizeROI provides custom ROI calculators and ROI tools that span the buyer’s journey: from lead generation to post sale. Super-charge your value selling!

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2013
Company size:
50 - 200
Year founded
2013
Company size
50 - 200

Visualr

Data visualization software and analytics plaatform for converting raw data into interactive dashboard and reports. Visualize raw data easily. Free trial.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

Cons

Pricing

Alternatives

Get all your marketing data in one place

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