GreyMetrics alternatives for marketing teams

Looking for the best alternatives to the GreyMetrics? Here is the list of top 10 competitors of the GreyMetrics in 2021 with a brief review of their pros, cons, and pricing.

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Website:
Year founded::
Company size:

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Get to know all GreyMetrics alternatives and choose the one that meets your business requirements. A wide variety of ETL platforms on the market makes it hard to pick an appropriate solution. Thus, we've compiled a list of GreyMetrics alternatives, named each solution's pros and cons, killer features, and reviews. This list explains what data integration tools offer the highest value for your company and help you make an informed decision.

Company rating
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Top 10 Alternatives to GreyMetrics in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an ETL platform that helps businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

You can choose to view your data inside the Improvado dashboard, or you can extract it, download it and send it to a data warehouse or visualize it.

Visualisation platforms supported: Tableau, Looker, Power BI, Qlik, Chartio, Metabase, DOMO, Sisense, Google Data Studio.

Databases supported: MS SQL, MySQL, PostgeSQL, Snowflake, BigQuery, Amazon S3, Amazon Redshift.

Pros:

  • Build stunning dashboards in the visualization platform of your choice (Data Studio, Tableau, Looker and many more).
  • Get all your marketing data in your own database.
  • Speed up decision-making with hourly data updates.
  • Get access to unsampled data from Google Analytics.
  • View ad creatives from within your dashboard.
  • Reduce manual reporting time by 90%.
  • Build robust data pipelines without a single line of code.
  • Full support with a customer service rep included.
  • Flexible setup of custom integration parameters: dynamicmetrics, attribution window, historical data loading, frequency, etc.

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Connectors

Improvado has 200+ Integrations with plans to grow to 500 by the end of 2021. Don’t see what you need? They will build out custom integrations for any data source you request.

Reviews

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Improvado really saves a lot of time regarding the setup of big data sets

Alexander F
Online Marketing Trainee

Improvado really saves a lot of time regarding the setup of big data sets.

Read the case study

Try Improvado

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Xplenty is another ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

Year founded:
2012
Company size:
10 - 50

Xplenty

Xplenty is another ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

https://www.xplenty.com/
Year founded
2012
Company size
10 - 50

Xplenty

Xplenty is a cloud-based data integration solution that simplifies the reading, processing, and preparing of information from various databases and integrating it with a wide variety of business applications.
Xplenty has 190 Integrations.
It integrates with:

  • Databases like Amazon RDS, Amazon Redshift, Google Cloud, Microsoft Azure SQL Database, and Oracle.
  • Marketing tools like Airtable, Asana, Google Drive, and HubSpot.
  • Storage solutions like BigQuery, MariaDB, MongoDB, Vertica, Oracle, MS SQL, PostgreSQL, IBM DB2, MemSQL, Snowflake, Redshift, RDS, Cloud Spanner, Aurora.
  • Analytics tools like Google Analytics, Amplitude, and Buffer.
  • Visualisation platforms like Chartio, Looker, Periscope Data, Qlik.


Its key features include data preparation, pipeline design, job progress tracking, activity monitoring, data transformations.

Company rating
4.4
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Easy to navigate graphical user interface
  • The software is segregated into multiple useful segments which include:
  • Dashboard
  • Expression editor
  • Schema
  • Reporting tool

Cons

  • Users would benefit from a nested API capability if included in the software.
  • Error messages are not always descriptive enough.
  • Incremental data transfer can be a challenge

Pricing

Alternatives

Panoply is a secure place to store, sync, and access all your business data in the cloud, with built-in data integrations to all major CRMs, databases, file systems, ad networks, web analytics tools, and more.

Year founded:
2015
Company size:
10 - 50

Panoply.io

Panoply is a secure place to store, sync, and access all your business data in the cloud, with built-in data integrations to all major CRMs, databases, file systems, ad networks, web analytics tools, and more.

http://panoply.io
Year founded
2015
Company size
10 - 50

Panoply.io

Panoply is a fully end-to-end cloud data warehouse and data management solution that makes it easier for organizations to sync, store, and access their data from one platform.

It integrates with the following:

  • Databases like BigQuery, S3, Oracle, Redshift, PostgreSQL, MS SQL.
  • Marketing tools like HubSpot, Formkeep, Freshdesk, and Mailchimp.
  • Analytics tools like Google Analytics, Appsflyer, and Particle.
  • CRM's like HubSpot, Salesforce, and Zendesk.
  • Visualisation platforms like Chartio, Grafana, Looker, Metabase, Mode, Power BI, SeekWell, Tableau, Trevor.io, Superset, Apache Zeppelin, Birst, Carto, Databricks, DOMO, GoodData, Google Data Studio, IBM Cognos, Qlik, Redash.

Its key features include no-code data integrations, dynamic data type detection, performance monitoring, and fully managed syncing and storage.

Panoply doesn't have data preparation tool.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Dataddo is a no-code data integration platform designed to connect to any analytics and business data and deliver them to any BI app, database or storage.

Year founded:
2014
Company size:
1 - 10

Dataddo

Dataddo is a no-code data integration platform designed to connect to any analytics and business data and deliver them to any BI app, database or storage.

http://dataddo.com
Year founded
2014
Company size
1 - 10

Dataddo

Dataddo is a no-code data integration platform which helps organizations to connect to any analytics and business intelligence data source and deliver data to any application, database or storage solution. It's designed to work with various online data services and easily connects organizations’ data with dashboards and data warehouse systems.

Dataddo has only 81 Integrations.
Its integrations include:

  • Databases like Redshift, Amazon S3, Amazon Aurora, MariDB, Azure SQL, Big Query, Cloud SQL, MySQL, MariaDB, MS SQL, PostgreSQL, Snowflake, SAP HANA, Vertica.
  • Storage solutions like Google Drive, Amazon S3, and Google Cloud.
  • Marketing tools like HubSpot, Salesforce, Mailchimp, and Google Campaign Manager.
  • Analytics tools like Google Analytics, Google Search Console, and Facebook Insights.
  • Visualisation platforms like Google Data Studio, Tableau, Power BI, Klipfolio, Qlik, Looker, Alteryx, Anaplan.

Its key features include automatic syncing of data, central management interface, data pipelines, and enhanced security.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

What is Fivetran? Fivetran is a data collection and analytics tool. The platform lets you connect your applications, databases, and more to a centralized hub where you can view and analyze the data.

Year founded:
2012
Company size:
50 - 200

Fivetran

What is Fivetran? Fivetran is a data collection and analytics tool. The platform lets you connect your applications, databases, and more to a centralized hub where you can view and analyze the data.

https://fivetran.com/
Year founded
2012
Company size
50 - 200

Fivetran

Who should use Fivetran?

Fivetran is a useful tool for data collection and analysis if you want a platform that doesn’t require really any technical knowledge. The company boasts that it offers the only zero-maintenance pipeline, resulting in a setup that only take around five minutes. Once data is stored in the tool’s “warehouse,” users can ask questions and make inquiries using the software. All data is stored in a centralized location, and the platform aims to make it easy for users to access and search for data that’s stored.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

  • Data source connectors offer a decent amount of granularity.
  • Allows you to search for stored data
  • You can make inquiries about your data and receive analysis back.

Cons

  • It can be difficult to figure out the cause of an issue without contacting support.
  • You can’t configure the batch size for queries.
  • Some lack of flexibility
  • Occasional delays and bugs

Pricing

You have to contact Fivetran for details of pricing. The company does offer a free demo of its platforms to potential customers.

Alternatives

What is Funnel.io? Funnel.io is a marketing analytics tools that strives to integrate with all of the advertising and marketing platforms marketers use.

Year founded:
Company size:

Funnel.io

What is Funnel.io? Funnel.io is a marketing analytics tools that strives to integrate with all of the advertising and marketing platforms marketers use.

https://funnel.io/
Year founded
Company size

Funnel.io

Who should use Funnel.io?

The platform allows you to map and group data, similar to Improvado, and data can be sent directly to a data warehouse, a dashboard solution, Google Data Studio, and Google Sheets. Funnel.io, however, doesn’t have a direct integration with Tableau.

The main benefit of the platform is that is quite simple and fairly self-serve. Since the cost is tied to ad spend, as your business ad spend grows, the platform may become more costly.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Features more than 400 integrations with a focus on adtech
  • You can export your data
  • Large amount flexibility in visualization widgets

Cons

  • Difficult to get granular data. Unable to get data at the ad set level on Facebook or information about Users or Sessions from Google Analytics
  • They do not offer a database solution - you have to pay for that separately.
  • No attribution reporting
  • When channels update APIs is not customizable
  • Creating and using data transformations are difficult to learn - there are several different subcategories that you have to teach yourself to use the system properly
  • Matching sources to dimensions is challenging
  • No direct Tableau integration
  • More limitations than other platforms
  • Users are unable to create custom metrics
  • It's difficult to add multiple accounts to one report. For example, if you are an agency wanting to look at multiple AdWords accounts under one report, you may have difficulty doing so

Pricing

Pricing is based on ad spend. While the platform boasts unlimited users and data sources, there is an additional fee each month for every additional destination you want to connect your data to.

Alternatives

Stitch is designed for rapidly moving data. The platform is developer-focused and utilizes the cloud. Users can aggregate data from anywhere, thanks to the cloud-first model, in a matter of minutes.

Year founded:
2016
Company size:
10 - 50

Stitch

Stitch is designed for rapidly moving data. The platform is developer-focused and utilizes the cloud. Users can aggregate data from anywhere, thanks to the cloud-first model, in a matter of minutes.

https://www.stitchdata.com/
Year founded
2016
Company size
10 - 50

Stitch

Stitch data is a cloud-based, open-source platform that allows organizations to rapidly move date and connects all their data sources like databases and other applications. This makes all their data available in any destination of their choosing, like a cloud data warehouse.

Its integrations include the following:

  • Databases like Amazon Redshift, Google Cloud, Microsoft Azure SQL Server, and Microsoft SQL Server.
  • Marketing tools like Salesforce, HubSpot, Google Ads, and Freshdesk.
  • Storage solutions Like Google Drive, Microsoft Azure, Amazon S3, Mongo DB.
  • Analytics tools like Apache spark, Jupyter, and Magenta.

Its key features include the ability to connect an entire ecosystem, performance tracking, data transformation, data quality, and orchestration features.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Many integrations with databases and SaaS products
  • Quick setup

Cons

  • Learning curve for the user interface is difficult on the front end
  • Some integrations may need to be re-synced from time to time

Pricing

Stitch offers a range of plans, from free to $1,000 per month. There is also an enterprise plan with custom pricing.

Alternatives

What is Supermetrics? Supermetrics is a simple data extraction platform for marketers. It is a tool that helps marketers by pulling social, SEO, PPC, and analytics data into a single place for reporting and analysis.

Year founded:
2013
Company size:
10 - 50

Supermetrics

What is Supermetrics? Supermetrics is a simple data extraction platform for marketers. It is a tool that helps marketers by pulling social, SEO, PPC, and analytics data into a single place for reporting and analysis.

https://supermetrics.com/
Year founded
2013
Company size
10 - 50

Supermetrics

Who should use Supermetrics?

All the platform really does is pull your data from a limited list of platforms into Google Sheets or Google Data Studio.

You should use Supermetrics if you are part of a scrappy startup and mainly use Facebook, Adwords and Google Analytics and just need help getting that data into Google Sheets. If you end up using any other channels or need any more sophisticated dashboards or visualization, this will not be that helpful.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Good for extracting granular data from Facebook, Adwords, and Google Analytics.

Cons

  • They don't offer transformation. You can't map the data together across platforms, you'd have to do that on your own.
  • They don't offer any visualizations.
  • They have a lot of data accuracy issues.
  • Initial setup can be difficult.
  • They don't have integrations with many BI tools. You can only send your data to Google Sheets or Google Data Studio.
  • Google spreadsheets has a limited number of rows of data, so you'll get capped out if you need to export too many lines of data.
  • You'll need to run your own queries on top of your google sheets.
  • They claim to have 40+ integrations, but the rest of them are very basic without access to granular data.
  • No database solution.
  • Difficult to use throughout processes

Pricing

Supermetrics is the cheapest solution by far, starting at $19 per month, but their product offering is very rudimentary.

Alternatives

Year founded:
2010
Company size:
10 - 50
Year founded
2010
Company size
10 - 50

Matillion

Your data is your competitive edge. With Matillion's ETL software, transform your cloud data warehouse using valuable insights to outpace your competition.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

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