National Geographic Magazine Media Kit

National Geographic Magazine (NGM) has been at the frontlines of photojournalism, helping millions of people discover nature from fresh perspectives through well-documented, thought-provoking, and transformative stories.

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NGM covers a wide range of subjects, from science and history to travel and culture. The brand reportedly has as many c-suite executives in its readership as The Atlantic, Scientific American, Bloomberg Business Week, Vanity Fair, the New Yorker, and Wired combined.

If your company’s goal is to connect with affluent, educated, and influential people, then NGM might have great opportunities for you.

National Geographic Magazine: By the Numbers

As one of the most widely-read magazines of all time, NGM has a long list of impressive stats.

Attracts 27m+ monthly unique visitors on natgeo.com
Has 444m+ followers on social media
Has recorded 1.7B+ engagements on social media
Has a readership comprising 55% men and 45% women
Readership’s median age is 50.9 years
Readership’s median HHI is $138k
83% of its readers own homes valued at $380k

National Geographic Magazine Digital Advertising Opportunities

NGM has an extensive portfolio of offerings helping its partners engage with its readers, viewers, and followers across all platforms.

Sponsored Posts—NGM creates and publishes promotional content (articles, social media posts, and videos) on behalf of its partners. Each sponsored content is tagged “paid content” for full transparency.
Display Ads—With over 27 million consumers visiting natgeo.com, the brand helps companies engage and sell to its website visitors through a variety of display ad units.
Events—NGM hosts multiple physical and virtual events every year and is always open to sponsorships from brands that want to engage with its highly connected event attendees.
VOD/OTT—Alongside its digital, print, and social footprints, NGM also has a strong presence on TV and streaming services, giving advertisers the opportunity to reach their prospects wherever they are.
Online Store—NGM has an online store section for sales of different merchandise. The brand also helps companies put their products on display on its online store, helping them drive direct sales.

National Geographic Magazine Digital Advertising Units

NGM allows its partners to engage with its audience through a slew of display advertising units.

Let’s look at some of them below.

Billboard

The billboard unit serves a 970 x 250px banner at the top corner of the webpage, within the editorial content, or at the bottom of the page. This is only available on desktop devices.

Leaderboard

The leaderboard delivers your company’s ad within a 728 x 90px unit on multiple placements within the website. This format is only compatible with desktop devices.

DMPU

The DMPU unit serves your ads within 300 x 600px (portrait) units on desktop, tablet, and mobile devices. On desktops, it is served at the right-hand rail of the web page.

In-Content

This responsive unit serves your ads in multiple formats within the editorial content. The format a reader sees mostly depends on the device they’re using.

MPU

The MPU unit serves your ads in a 300 x 250 (box) unit. This format is compatible with all devices.

National Geographic Magazine Digital Ad Rates

NGM has not made information on its digital ad rates available on its website. You can get answers to all your queries by contacting the marketing team through the contact page below,

Contact Page