marketing dashboard template

Better Homes and Gardens

Better Homes and Gardens (BH&G) is recognized within the home improvement and gardening industry as a flagship media brand for original and immersive editorials on home decoration, food recipes, and family well-being.

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marketing dashboard template

Better Homes and Gardens

Better Homes and Gardens (BH&G) is recognized within the home improvement and gardening industry as a flagship media brand for original and immersive editorials on home decoration, food recipes, and family well-being.

Oops! Something went wrong while submitting the form.
See full media kitSee full media kit

Launched in 1922, the brand now has a reach of over 51 million engaged consumers across all platforms, from print and digital to social and influencer networks.

BH&G has a predominantly female audience and is thus best-suited for companies looking to engage with affluent female homeowners.

Better Homes and Gardens: By the Numbers

Here are some stats to note as you consider a partnership with BH&G.

  • 30m+ readers on print
  • 8m+ monthly unique visitors on digital
  • 33m+ page views on the website
  • 13m+ followers on social media
  • 25m+ visits on Blogger Network
  • 500m+ video views
  • Has a readership with a median HHI of $70k
  • 70% of its readers are homeowners
  • Has a female/male ratio of 79/21 

Better Homes and Gardens Digital Advertising Opportunities

BH&G allows advertisers to connect with over 51 million engaged consumers through cross-channel platforms.

  • Digital—BH&G allows you to connect with over 8 million consumers through high-impact display ad units and sponsorship opportunities.
  • Social Media—The brand helps you deliver promotional content to its social media audience, allowing you to tap into its pool of 13 million followers.
  • Custom Video—The content development team at BH&G offers to help advertisers create promotional video content that’s compatible with BH&G’s digital platforms and relevant to its video consumers. The brand has over half a billion video views across all platforms.
  • Broadcast—BH&G offers to let you engage with its newsletter subscribers through its broadcast offering. The brand runs a portfolio of five daily and weekly newsletters. 

Better Homes and Gardens Digital Ad Units and Offerings

Through Dotdash Meredith (its parent company,) BH&G offers a wide variety of ad units and offerings for advertisers that want to reach out to BH&G’s audience. This section will briefly describe some of them.

Display

Billboard

Available on desktop and compatible with custom integrations and rich media, Billboard delivers your ad content within a 970 x 250px unit on the top section of the page.

Leaderboard

The Leaderboard unit delivers your ad within a 728 x 90px banner on the top section of the page.

 

Half Page

Deliverable only on desktop and tablet devices, Half Page serves your ad within a 300 x 600px (DMPU) unit.

Mobile Adhesion

Mobile Adhesion serves your ad as a sticky footer element on the readers’ mobile screen. This unit is not supported on desktops and tablets.

Native

Native Video + Distribution

The BH&G team creates and publishes branded videos for your company using its social and video units.

Native Post + Distribution

The BH&G team offers to develop and distribute branded articles for your company. These articles are designated “paid content” and published across the brand's channels.

Audio

Rotational Audio Ads

This delivers your audio assets in pre-roll, mid-roll, and post-roll units across podcasts programs within Meredith’s Podcast Network.

Social

Amplify Social

Enables you to partner with the BH&G team in creating and sharing your brand messaging on BH&G’s social media pages.

Collections

Uses shoppable features in social posts, allowing its followers to scroll through multiple items before clicking through to the designated point of sale.

Sponsorships

Newsletter Sponsorship

Includes your brand’s promotional content within Meredith’s (BH&G’s parent company) newsletters.

Co-Branded Partnership Email Offers

Delivers a co-branded email to users who subscribed to receive offers and messages from Meredith and its partners.

Video

Mid-Roll OTT

Serves your ads within a mid-roll unit across Meredith’s OTT channels.

Video Pre Roll

Displays your ad as a non-skippable video that plays before Meredith’s videos begin to roll.

Better Homes and Gardens Digital Ad Rates

Digital ad rates are undisclosed on BH&G’s website and media kit. For information on the brand's digital rates, please contact the marketing team using the contact page below.

marketing dashboard template

Better Homes and Gardens

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Better Homes and Gardens

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Better Homes and Gardens

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Better Homes and Gardens

marketing dashboard template
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Better Homes and Gardens

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