How We Came About
Our journey began when our CEO, Daniel, launched a Trading Desk/ DSP in San Francisco in late 2014 to focus on SMB brands and small-midsize agencies. Although we found success, something interesting happened along the way as we met with potential customers...
After speaking to over 100 ad agencies and businesses, our team picked up on a major pain point: reporting and monitoring digital ad campaigns is a huge hassle and manual task. We knew we came across a major opportunity, and we had to act on it quickly. Over the last year, we worked closely with a few select brands and agencies to develop an ETL platform specifically for marketers. Improvado.io aggregates all advertising data into any visualization tool in minutes!
There's an increasing number of MarTech platforms continuing to enter the market (5,000 currently and the need to connect to various APIs instantly is a huge necessity for all marketers. With Improvado.io's 50+ API integrations, marketers no longer have to depend on manual processes or developers to create api integrations, maintain databases, or query data.